Review of Almay One Coat Dial Up by 2ksmom
After reading all the negative reviews on this product, I am pretty surprised that I actually like this mascara. I got a bunch of these in all the shades for 75% off (and with coupons) from CVS, so I figured even if I didn’t like it I could just give them away since they were practically free. I’ve been using ‘Blackest Black’ and so far I like it & I’ll continue to use it. I will say first off, I really don’t notice a difference regardless of what ‘setting’ this is on. I usually just apply 2 coats on ‘2’. The first couple of uses the brush came out clumpy, but after about a week of regular use there is very little clumping on the brush. I’m usually not a fan this type of ‘rubbery’ brush, but this one is not as prickly or irritating as others I’ve used. I actually like the shape of the brush (kind of an ‘hourglass’ shape). The ‘blackest black’ shade is dark and shiny. It has a ‘wetter’ formula but I don’t think the drying time is too bad. This goes on smoothly and nicely separates and defines my lashes. It lengthens a little. It doesn’t volumize a lot, though a second coat helps. Its not a super-dramatic mascara, but it is still noticeable. Its just right for day-to-day wear. I don’t really have problems with clumping, flaking, or smudging (the formula I have is not waterproof, though), and it hasn’t irritated my sensitive eyes/eye area. It is kind of stubborn to remove, I usually wind up with black streaks & spots of mascara after just regular cleansing. I’m not a fan of the bulky, kind-of-tacky-looking tube, and I agree the whole ‘adjustable settings’ thing is kind of gimmicky, since any one of the settings would make a fine mascara just on its own. I’m assuming this is being discontinued since its on clearance and its turning up at places like the ‘Dollar Tree’. Seems like its just another ‘fad’ product that will go by the wayside, but I’m glad at least it worked for me.