Review of Goldwell Elumen by svallentine
i love elumen! using this product is good if you are looking to commit to a colour especially. i've been going red for a while & i've never found a dye that hasn't faded like this. i can go months without doing a full dye, i can do only root touch ups unless i want to darken my lengths. i use a mixture of RR & RV for overall with lowlights in RV. these red tones will last forever, especially if you use either elumen's shampoo/conditioner or another low sulfate colour treated shampoo. as my colour fades & i wash my hair i am constantly being asked if i've just had my hair freshly done.
the colour comes a bit more "goopy" than regular dye & i've heard of some people diluting it a bit with water. make sure you COVER your hair after application & setting with heat will make vibrant colours last even longer. i have had this done by a stylist at a salon that hadn't taken and elumen classes & she did a horrible job. research before attempting yourself is my recommendation. the separate "prepare" & "lock" steps aren't 100% necessary in the process but i don't feel like i would be comfortable skipping either of those steps since i don't want to sacrifice any colour quality.
at a salon for this colour range they tend to charge more. i've paid almost $240 for an all over colour when my hair was very long (i average now about $140). however, if you find it online you can get a bottle of the colour for about $20-25 a bottle. like, i said, i think it's important to do the "prepare" & "lock" steps so you're looking about $40-$50 altogether which is a lot for an at home colour, but very very worth it!
elumen leaves me with amazing colour, soft/manageable & healthy looking hair. i especially like that i do not need to bleach my hair whatsoever for these vibrant tones. bleaching your hair will make the colour much brighter, but isn't necessary in most cases.