Average Rating 3.4/5
Review by JolieBelle
I can't believe i discovered this NOW. I should've purchased this a long, long time ago.... Okay so i started 'ranting' though i'm not 100% happy with it (obviously). however, i think this product is a great find, a drugstore concealer that rivals high-end products (Helena Rubinstein). I tried this one and the mousse concealer, however the latter was available in two shades only (White Vampire and Bleached Ghost- thanks but no thanks), then smeared this on the back of my hand while rolling my eyes and getting ready to hit other counters....and something struck me. It looks and acts EXACTLY like my beloved Helena Rubinstein Magic Concealer...without the hefty price tag (that one was expensive like shiz...€35 if i'm not mistaking).The consistency, the way it blended in, the pigmentation and the shade (Medium) mimic 100% HR's MC in 03 Dark. I couldn't believe it. I love the packaging. I have always had a soft spot for these spongey-applicator concealers, i don't know why. They're a bit easier to apply than the squeeze-tube versions, you still get your fingers dirty but that way, i feel you can control the quantity (a smear versus a squeeze than can end up all over your clothes/furniture etc). Okay so this concealer looks very rich on my skin. Of course that, being the drugstore product it is, it will still crease a little (FAR less than other drugstore stuff) and get a tiny bit dry (not flaky). It looks a bit drier than Helena Rubinstein (aka duh duh duh) but ....surprise surprise....LASTS LONGER. WAY LONGER. The HR (which i love&adore) has one big disadvantage....it used to last all day (i never powder my undereye area because it shows all the fine lines, which i hate) but a few weeks ago it started to magically vanish three hours after i apply it. Boo. The Maybelline one stays put where i apply it and doesn't budge. it covers everything (think purplish circles) and even illuminates the area. I specifically picked a darker-ish shade because i am so tired of all the 'light' (white cast) halo everything else gives me... so yep. this is a great find that i will most certainly repurchase. Gave it 4 lippies only for the minor creasing (oh well....) and for the rip off Maybelline franchisers engage in on Swedish territory (paid the equivalent of 17 USD here!). Other than that, it's great.