EDIT: months after my initial try and initial Epic Fail with this, I finally got it to work as well as the many glowing reviews claim it does. I was cleaning out my swap box and thought I should give it another try before parting ways permanently. After asking around, in which I expressed my problems (too dry, cakey, bad shade (Translucent Beige), I discovered the problem and the solution was a very simple one, to the point I had to smack myself in disbelief- - I was applying WAY too much in a manner that only made it worse. I was using the sponge, the one it came with, and when that didn't work, I had tried again with a different latex sponge. Once took MUA's advice to use a kabuki brush, I was amazed at the natural look, feel and length of wear I ended up with this product applied that way. It blended right in and looked like I was wearing nothing. No more cake-y, flaky line-enhancing mask-like look, no dry, tight feel, no making my dry/combo skin even more dry that it already was and no weird orange tones or darkening later in the day. I have to moisturize well first, as I do with all powder foundations due to my skin type (even the PF box directions recommend this for us dry gals). So less is definitely more with this and in the end it's deceiving how little you can apply and still call it foundation, once you do it right to begin with, unlike what I was doing at first. I don't know if I'm getting the full SPF 50 benefit using so little but otherwise, I'm now quite pleased with this cute orange compact and will be trying the liquid version next.
Suffice it to say, I had to delete my original scathingly bad review (sorry gals who said it was helpful, but give it another try with a kabuki brush if you had the same issues I did) because not only does this work as well as MUA and another makeup blog or two said, I had none of the issues I previously experienced, not realizing it was me and not the foundation itself. I simply had to change years of programming that "pressed powder foundations always require application with a sponge" because this is not the case. Thanks PF and I'm sorry MUA.... I will never doubt your wisdom again, or at least, I won't be as quick to judge until I exhaust ALL the options. *hangs head in shame* I still think it's a little pricey for drugstore, but it seems all ds makeup is undergoing a change to higher quality along with higher prices, and this brand does go on sale quite a bit. This also needs a much wider shade range so it still only gets a 4, but that's still a huge improvement from my original 1 rating and "no I wouldn't touch it again if you paid me to buy it" because in fact, I have repurchased, twice :)