I'm really surprised how much I love this. I'm not a PF fan given quite a few disappointments over the years and never found anything I considered HG material, that is until I decided to try this foundation. After my beloved Shiseido spf 55 creme was reformulated, I was looking to try something new/different with physical block sunscreen. This was on sale and it contained mostly titanium dioxide/zinc oxide as the active ingredient so I gave it a try. I didn't have high expectations but the first time I tried it I fell in love. I swept it on with a powder brush and took a step back to take a look in the mirror. It looked so natural, it left a semi-matte velvety finish and evened out my skintone. It wasn't cakey or heavy just a natural glow. I tried this over a few weeks and I noticed it seemed to last a few hours on my oily skin before I had to retouch but it didn't break me out either. It's almost become my HG, since it's quick/easy to apply/reapply, doesn't look chalky/white, also the powder is finely milled. If you are looking for something quick-run out the door natural look w/sunscreen, then I would recommend this. It's the powder equivalent of a tinted moisturizer with light coverage. If you need more coverage then this might be a good finishing/setting powder but not a foundation. I haven't taken any pics with it yet but I'm fairly light and photograph pretty pale anyway even w/o physical suncreen. I have not tried the matching PF Tinted Moisturizer but I've used it over Dior Nude with great results. I just wish they would put it in a reusable compact like the PF Bamboo collection. I'm roughly NC20, MUFE F&B 20/32 &HD 117/120, Dior 023, La Mer 01 Creme and the PF Translucent Medium is a perfect match. HtHs!