I purchased this hair dye at Sally's the other day. This is the worst hair color I have ever used in my life! I got the 8A Ash Blonde. This is a horrible color. It's not ashy at all. It rinsed out RED and brought out more ugly red and gold tones out of my hair and overall made it a brassy, yet drab & hideous color. I was embarrassed to go to work the next day and couldn't wait to get home and cover up this mess with another dye. The box dyes I have bought at the drugstore beat this garbage any day. I will never buy another Clairol hair color product again.