This is a good everyday mascara for me. I'm a mascara junkie so I've tried damn near every one on the market. My HG used to be Lash Blast, but I wasn't really getting the volume I wanted so I switched. This mascara is cheaper than LB but a little better IMO. I was blessed with long lashes so I really just needed volume. I always use a lash curler and lash primer before every application. If you are wanting your lashes to hold a curl, then you're going to need to curl them more than once. Do the root, middle, and tips to ensure everything is curled. I mean, you really can't expect the mascara to do ALL the work. I use MAC Prep & Prime with 2 coats. Once the primer is a little tacky feeling, then I usually apply 3-4 coats of Thick Lash. Haven't had any issues with flaking. I do feel that this mascara could be more volumizing but for everyday it is a good purchase.