By far the best & longest lasting brow definer that I've tried. It is a little pricey, but worth the money because I think it will last a very long time. I have dark hair, but dark powders and pencils are usually too dark and make me look older & kind of severe. I bought the universal brown, which seems very neutral and flattering. I think even people new to brow pencils would find it very easy to use and get it right.