I really, really wanted to like this liner. I've a gel addict and have tried:
Mac Fluidline (too water and "wet" looking, plus it dries out & smudges)
Bobbi Brown (easy application, long wear...minor smudging, but overall amazing BUT pricey)
Stila Smudgepot (i remember that the black looked ashy...but this was a while ago so my memory has faded a bit)
Of the 3, the Bobbi Brown is probably my hands down favorite...but it's pricey. So, I tried this as I like many of her other products and while the application is amazing - super smooth, no dragging, bold color...the liner starts to smudge about an hour into wear :( I believe that because this is so highly pigmented, any bit that gets into your eyelashes will end up around your eyes.
To its credit, however, this liner does last a long time. I just wish it wouldn't leave me with raccoon eyes so soon after application.
I guess I'll try the Maybelline or just suck it up and re-purchase my basic black in Bobbi Brown, too.