Two words: NO BREAKOUTS!!!!!!!!!!! Oh Boots Lifting & Firming Foundation, where have you been all my life? I have spent countless $$$ and wasted time and dashed hopes and tears shed looking for the foundation that wouldn't break out my poor poor skin -- and I found it, at Target, no less.
APPLICATION: I use my fingers to apply this. I'm always paranoid that my brush isn't clean, and brushes always seem to irritate my skin anyway.
COVERAGE AND FINISH: I would say that this gives a medium-ish coverage. It certainly doesn't cover all my blemishes and scars, but I prefer it that way. It doesn't make me look like I've got a mask on my face, and I've learned that full coverage heavy foundations make me breakout anyway. It makes my skin look really dewy and soft. For those who don't like that, setting powder can easily fix it. I actually use a shade darker than my skin tone, which doesn't make me look like I'm wearing foundation but somehow covers better than one that matches my skin. For those interested, I've been experimenting with layering Lucy Minerals, which supposedly is good for your skin with tons of antioxidants, on top of this for extra coverage. So far, no breakouts.
I can't comment on its lifting and firming abilities, since I haven't got much to lift or firm, and anyway, I didn't buy this for lifting or firming. I just wanted something that wouldn't make me break out, and this definitely delivered.
PRICE: I found this at Target and believe I paid ~$15 for it.
PACKAGING: As others have commented, the packaging is super super luxurious. 5 lippies for that. And a pump! HOORAY!! :D
BOTTOM LINE: I've been struggling with the foundation, breakout, more foundation, more breakout, different foundation, more breakout, cycle for years and years. (I'm sure some of you can relate to what I'm talking about) I've been wearing this foundation daily for about a month, and I swear this is the ONLY foundation -- and I've tried SO many, Revlon Colorstay, Bare Minerals, Estee Lauder Maximum Cover, Clinique Acne Solutions, Clinique Superfit, Everyday Minerals, Revlon Photoready, to name a few. This, in conjunction with glycolic acid in the PM, is finally clearing up my skin. PLEASE DON'T EVER DISCONTINUE IT!!!!