I really, really do not get the love for this product. Terrible packaging, feels like it might fall open any time. I would never carry it in my bag, and even take care how it's placed in my cabinet.
Color is...meh...ok...but I have other DS lippies I like much better for about 1/3 the price.
Dries out on my lips much faster than those lower end products as well.
My guess is that a lot of ppl are paying for the name & are happy with that.