this is often sold out @ my ulta & now i see why! this is a soft, dark black pencil liner....an awesome d/s find! pencil wise...i can never buy another H/E one when i can find great quality with ds products like this & l'oreal extra intense! used this on my waterline & topped it off w/ a bit of black shadow and it barely budged! better than any of mac's pencil liners, imho!