I've been looking for a cheap alternative eye makeup remover and have heard of Up&Up on youtube. I've read a couple of reviews and watched a couple of reviews and decided to give this a shot... It's very cheap for a store brand eye makeup remover but it gets the job done. I would soak up a flat sheet cotton pad and would hold the pad onto my eye for a few seconds and it removes fairly well. I often use and layer water proof mascara and this eye makeup remover works like a charm! Totally love the product!