I love this color and it truly lasts. I put it on my previously moisturized lips and blotted , then reapplied and blotted with one ply of toilet paper and dusted over the paper with MAC's Prep&Prime transparent finishing powder.(any face powder will do for this) and then set out for the night....it felt slightly drying....but comfortable ....even felt like I had nothing on my lips. I had two gin&tonics and was out and about for around six hours....without checking my make-up. I felt like my inner lip had no color left on it....but when I looked at myself finally...the color had not budged one bit! Amazing! I love it and would love to get the other colors in their line!