I've been on a mascara-buying frenzy lately, and have found myself disappointed again and again. The only two mascaras that have truly worked for me over the years, the way they promised, have been L'Oreal Voluminous (waterproof) and the original Diorshow (non waterproof). I'd given up buying high end mascaras because I replace them so often, but for whatever reason, I felt compelled to buy Iconic, even with its $34 CDN price tag. And now, I really don't think I'll buy another type of mascara again.
This stuff is near miraculous. The formula is unlike any other I've played with - it truly lengthens (my God, like nobody's business!), even thickens, without making my lashes droop. (For reference, my stick straight Asian lashes require curling with a blow-dried Shiseido curler and a coating of Shiseido Mascara Base before any mascara). There's also no scent (I remember Diorshow to have a bit of a nose-scrunching rose scent) and while you're not supposed to be able to smell your lashes anyway, the scent-free element still makes me happy.
You'll have to try this to really see - no matter how high my praise, this stuff really is to be experienced! It has far exceeded all my expectations and has just thrown out all previous favorites right out the window. Will I repurchase? Most definitely!