Figured I'd go ahead and review this product, since I have used it hundreds (literally) of times! I love to color my hair often...and in doing so, have had many uneven and just plain bad hair colors. This is a product I always turn to to fix my mistakes! I've probably been using this over the last 15 years. My hair is naturally very dark brown (although I haven't seen my "natural" color in forever). Anyway, anytime I want to return to my color without harming my overprocessed hair any further, I turn to Natural Instincts. It doesn't matter what damage or color I've put on my hair, Natural Instincts Nutmeg always returns it to a dark, shiny healthy looking brown. And, it usually lasts until I decide to do something different to my hair! In fact, even though this is a sem-permanant color...the fading is very minimal on me & I don't think I've ever seen it fade completely out. I know this review is for Nutmeg...but I've also used Rosewood (deep reddish brown), Cinnaberry (medium reddish brown) and some of the blonde shades as toner when I've bleached my hair. I've always been happy with all the shades I've used, although Nutmeg does seem to give me the most even color (probably because it is easiest to dye all of your hair dark). I will say that when they changed the packaging a few years back...they put a picture of a girl on the front & her hair looks more dark golden brown. Do not be mistaken...this color comes out truly dark brown (without being black). I can see where someone who is used to a lighter hair color would mistake this for black when they first see it on their hair! But it is not, it is very true to its decription of Dark Neutral Brown. Anyway, I highly recommend this to anyone and it is definitely a HG for me!