This was a very nice surprise for me. I am a foundation junkie having tried several from drugstore brands to the highest end foundations available. I keep going back to my old stand by (Estee Lauder's Double Wear or Estee Lauder's Maximum Cover), but as I grow older, I am finding those to be too cakey and too harsh looking now. I want to go soft and natural, yet I need full coverage and I'm super oily and very pale. I had heard good things about this one so I bought this in the lightest shade (110). I also bought their HD primer in green because I have a lot of red in my skin. Both products work beautifully together. The primer did take some of the red out (not all). It smoothed my skin down beautifully and got it ready for this lovely concoction (helped to control my oily skin as well).
This goes on smooth and silky and looks like a full coverage foundation without that heavy feeling which was a welcome change for me. It won't cover like an industrial type full coverage foundation, but it will cover a great deal nonetheless (and the trade off is that you get very decent coverage without looking mask like and cakey). I was surprised at how natural this looks and how well it covers! You can build it in area's where you need some extra coverage and it really doesn't cake! My skin looked almost perfect and yet it looked like my own skin which I am definitely not used to. I used a light touch of concealer in the area's that I had a few blemishes (still trying to clear my skin from the damage that Shiseido's suncream did to me last week after only one usage)!
I am super pale (think Anne Hathaway/Nicole Kidman) and shade 110 was perfect! It matched my pale skin beautifully without making me look garish or sickly. Best of all, hours later my foundation still looked beautiful and natural! It did not get super oily or slide off my face (and I have very oily skin). The final test was taking this off with plain old soap and water and having no trace of make up or any signs of break out or irritation. This may be what have I been looking for. Very nice (and so natural looking even in the light of day)!
Edit: A make up artist mentioned that he sometimes adds a little bit of MUFU's Full Cover concealer in the tube to boost the coverage of this foundation. Because Full Cover is not the traditional greasy type concealer and is water based, it works! It gives this foundation more coverage and yet it adds no more oil or anything (in fact it helps to mattify a bit)! Just add a little Full Cover in with some of the foundation, mix it together in your hands and apply the foundation like you normally would and you get all the full coverage you need! It makes this foundation more opaque and takes the oil down a bit. Perfection for me on days where my face is not looking it's best!