I must preface review by saying I am a bit of a foundation ho. I have tried just about everything and have rarely repurchased, since I'm always looking for something better. I have become (and still am) a big fan of mineral makeups since most liquids fail to live up to expectations - they don't cover enough, or they settle into my pores or they melt off or whatever. This one made me revise my opinion of liquid fxs though.
This is truly a full coverage foundation that covers a LOT (see the pics at the end of the review) but without feeling heavy and gross on my face. I don't even really need concealer with it. The staying power is better than average also - I truly don't find that it's slid around much by the end of the day. I do have normal skin that is not particularly oily though, so that might have something to do with it. I like the "glowy" finish - matte foundations are aging IMO. Love the pump bottle.
As some previous reviewers suggested, I did NOT apply this with a foundation brush. I dot approx 1.5 pumps foundation on my face and then spread it out with my Px Buff Brush (much like a flat head kabuki - a dense natural hair brush). The choice of brush is KEY. I do not get the same even/natural application with my fingers or a regular foundation brush.
A note about choosing color. The numbers don't necessarily coincide to the "darkness" of the shade - there are different undertones much like Kevin Aucoin's line. I am pretty darn fair and pink (MAC NW15) - I almost always wear the lightest and coolest toned foundations in a line. However, the very lightest one (110 Pink Porcelain) here made me look a little too pale. Strangely, 115 Ivory (which is supposed to be for cool undertones) appeared too dark on my skin, but 117 Marble (which should have been too yellow) was just right. Go figure. Anyway, if you don't find your shade at first, play around with ones that you might not intuitively go for in the beginning.
And now for scary no-makeup pictures:
These were not touched up except to get rid of red-eye, so you can really see what a difference the foundation makes.