My mother has been using this exact product for as long as I can remember, probably at least 30 years. It's so much more readily available now than it was before but from what I can tell, it's still the exact same quality of product as it has always been. No frills, just awesomeness. It costs me about 3USD so make sure you aren't getting ripped off where you buy it as a result of all the hype.
This body scrubber cloth can be a bit harsh if you don't like somewhat scratchy exfoliation but I love it! It's long enough to easily clean your back. Wrap it around your back & pull from side to side (or wiggle yourself from side to side) -- it feels so good to clean the back! But the best part is how it lathers with just a tiny bit of soap. Dampen the cloth, rub it over dry soap 2 or 3 times, put down the soap, then wet the cloth while squeezing it & watch the foaming begin! It extends the life of my bar soap & keeps it from becoming a mushy goopy mess. It works best with bar soap, not that great with gels. If you like bar soap, then this item is a must!