The Long and Curl mascara is quite horrible compared to the Frame and Curl one from the Kiss Me Heroine brand. It does not hold a curl at all; my lashes fall flat within minutes of putting on this mascara. The volumising effect is pretty good, but the lengthening is poor. Luckily, it glides on without clumping; and the curved brush is also great for coating each lash and reaching the small ones at the corners of the eye. Like the F&C and many other Japanese mascaras, the formula is super water-proof, oil-proof, flake-free and smudge-proof. You'll need a dual-phase or oil-based remover to get it off. My biggest dislike of this mascara is the smell. What I think was originally meant to be a rose scent actually is an odor that is reminiscent of prunes! It smells disgusting and to make things worse, it lingers for a while so you are constantly catching whiffs of the stale, granny-like scent. The F&C mascara is a much better choice that has everything this one has, but with amazing lengthening effect and no odor!