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Kiss Me HEROINE MAKE long and curl mascara (black)

Average Rating 4.3/5
80% would buy again
186 reviews

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Review by abfabjeanius

rated 3 of 5 top reviewer on 1/7/2011 4:27:00 PM More reviews by abfabjeanius

Age: 30-35 Skin: Combination, Fair-Medium, Hair: Black, , Eyes: Brown

I was taken in by the glowing reviews online, so I ordered this from Sasa.com. I paid under $11 + shipping. I wanted the volume and curl, but they were sold out, so I got this one instead.

This is a very average mascara. I wasn't expecting much volume (hence the name), but I didn't get any length, either. I tried a few different applications, like gently applying to the tips first, and then "rolling" the wand from root to tip. This didn't quite yield the result I was looking for. I also found that when I used more than 1 coat, I got some flaking throughout the day.

I do think it deserves at least 3 lippies, in my book, because it does hold the curl (and also helps to curl when you do the rolling method that I described earlier), and the petite, curved brush is easy to maneuver and defines the lashes decently. Also, this is very waterproof and long-wearing, so I will give it credit for that. (I purchased the Kiss Me mascara remover, which I will review separately.)

Overall, it didn't give me the drama that I was looking for. It actually reminds me of a cheap version of Shu Uemura's Basic, which is, well -- basic!

I will continue the search! For reference, I have thin lashes that are somewhat short, but have been lengthened by Rapidlash.

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Read 186 reviews of HEROINE MAKE long and curl mascara (black)