This concealer was one of the products that I ordered from EM. I have another HG here! The Matte foundation is my new HG & so is this AWSOME concealer! A little goes a long way. Extremely pigmented & I have to also ad that all of the EM products that I tried today are very user friendly & clean. The powders don't fly all over the place like some other mineral make-up does. ALL YOU MINERAL MAKE-UP LOVERS, GIVE EM PRODUCTS A TRY!! I consider myself to be a very skeptical cosmetics consumer. I'm the person that you'll find @ the Sephora & M.A.C. stores 3 times a week, & I feel that EM is a truly amazing company! I was just blown away today. Move over BE!