I can't tell you how many bottles of this I go through. I used it in 20 with their ammonia-free bleach. I took my hair from brown to platinum white over the course of a few bleachings spread over the year with this stuff. It's awesome. I use it for my roots too. I always have used Ion and probably always will.
I tried this in 20 vol and will now be replacing my 30 and 40 with this too. Yes, I sometimes use evil 40 haha. I was using oreor l'oreal which burned my scalp (20 vol) in searing pain. This never ever happened before this round of color. So when needing to tone today i knew i couldn't take the oreol so i bought this. This tingled but was NOT painful at ALL!!! Miracle. I will be using 30 for normal root touch ups, 40 if I need to lift a stubborn area, and 20 for my toning. Dirt cheap too!!! Oh and the color was GORGEOUS!!!
This developer is so awesome. It doesnt burn my scalp and the smell is tolerable. Its so cheap and Ill always use this for my dyes.
I have the Ion sensitive 30 developer I mix this with Loreal Quick Blue Bleach to turn my jet black hair into a nice blond color!!
Be careful while bleaching your hair try not to get It on your scalp it burns....
Buying there products saves your money if you like bleaching your hair doing root touch ups at home instead of goin to the salon!! love this developer works great
I have very sensitive skin and this product is just wonderful. It does not irritate my skin and it does not have a horrible smell. I will use it for sure again.
Let me start off by saying this is the first developer I've ever used. I really liked it. I used the vol. 30 with the ion powder lightener to bleach me hair and it didn't burn or hurt my scalp at all even though I left it on my head for 45 minutes.. It smells kind of nice, considering it's a developer. Also, it wasn't that expensive which is nice.
I love that this doesn't burn my head off.
I used the generic brand a few days ago (the big salon care one) where its like 3 bucks for a huge ass bottle. well it burned my head and my hair touched my cheek for literally a second and I have two little red marks that are BURNS ahhh.
However, a few weeks ago I used this sensitive one and no issues or burning at all :) Highly recommend if you have sensitive skin
Bought this at Sally's (on sale) after reading about it on the Wella Color Charm review page--and am so glad I did! I dyed my hair last night, and it was the first time not using the boxed kits. I didn't do a perfect job--I guess I should've stripped the built up color out first, but I'm scared to do so with my fine thin damaged hair--but oh boy! My scalp felt fine during the dying and both it and my hair feel great today!
I usually spend days itching and scratching after dying my hair, since I have very sensitive skin. I used the 20 developer and my hair smells great, looks good, and my scalp feels fantastic. Not going to use anything else ever again.
That Sally's membership totally paid for itself; I am done with boxed kits. Has anyone used the 30 developer? I'm wondering if that would've cut down the darkness on the ends of my hair. . .I'm really scared of color strippers.
I'm going to assume that my bad experience with this developer was due to the fact I used a 40 developer and I used too much of it. It made my scalp tingle extremely bad but at the end of the whole 45 minute ordeal my hair turned out a very vibrant (way more vibrant than the swatch!) red. I've got to say though this developer is pleasant smelling, nothing like others that reak! Ion developer+ion color brilliance=a fair smell! my scalp+40 developer?=the worse tingly sensation ever!
HG! For this product alone I will not go back to regular drugstore boxed color (unless it's a beauty emergency). There was no itching whatsoever, and it does not smell bad at all. And it's cheap! I may or may not use the Ion Color Brilliance again with it, but I will definitely use this developer again. I used the 20 volume for 30 minutes for gray coverage, and my gray, it is covered.