Wella Color Charm Toner


46 reviews

84% would repurchase

Package Quality: 4.1

Price: $$

Package Quality: 4.1

Price: $$


Age: 18 & Under

Skin: Combination, Other, Not Sure

Hair: Blond, Other, Other

Eyes: Brown

I literally just used it 20 minutes ago on bleached brassy golden yellow hair. I heard a lot of scary reviews about leaving it on for too long so I left it for 10 minutes. I rinsed it out without shampooing and put in a deep conditioner. It left my hair darker than I wanted but I think it's because it needed to stay on for longer. My hair is a dark pale blonde with streaks of pale yellow. I'm not disappointed because I did take it off too early. I'm going to do another application tomorrow to see how it goes. My hair is not damaged whatsoever.(I used 20vol developer)


Age: 36-43

Skin: Dry, Other, Not Sure

Hair: Other, Other, Other

Eyes: Brown

This product is amazing! I bleached my hair from a light warm brown to the nasty yellowish orange that come from bleaching and then mixed up a full bottle of T18 and some T14 (to make up 2 ounces) with 20 vol developer. I left it on for right at 30 minutes and the platinum blonde I was going for was the result. I've been coloring at home for YEARS and have countless hair disasters (including one that led to shaving my head). This product works miracles and really gets rid of the bras dines left behind by bleaching.
My only complaint is the strong smell, but for the price and the results, I can deal with it.


Age: 56 & Over

Skin: Normal, Fair-Medium, Warm

Hair: Brown, Wavy, Fine

Eyes: Blue

Per a youtube "lesson" I mixed T11 and T18. I used 10 ml of each plus 40 ml 20 volume on my roots and top two inches of my medium strawberry blonde color. Then as an afterthought (didn't have enough solution) I mixed up the same batch with 10 volume for the ends. Left on 15 minutes after I was finished the application. Came out beautiful! Now a very natural a tiny bit lighter blonde that looks fantastic and sophisitcated! I had been hesitant about Wella after some years ago I used the permanent color and came out with a very flat dark blonde color that took months to repair. Now I'm back to Wella for toners and so pleased!


Age: 25-29

Skin: Very Oily, Fair, Neutral

Hair: Blond, Wavy, Fine

Eyes: Green

8/19/2015 edit: I'm still loving this toner. It really is the only one that didn't leave me with awful patchy looking hair. I went many months wearing my hair up because of a root/tone touch-up disaster. And now, I can wear it down in public again. Thank you Wella.
Edit: I mainly use t18 with a bit of t14 mixed in. This is explained in my review.
My all time favorite toner was Clairol's Born Blonde semi permanent toner, but they discontinued that in 2011. Clariol offers a "dupe" of BB in a different line of theirs but it's not even close.

Wella's Permanent Liquid Toner is as close as it gets to being a dupe. I (unfortunately) have tried most, if not all, of the toners Sally Beauty Supply sells. This is by far the best one for several reasons.

1. It tones evenly. I had a really bad problem with my base being uneven and color grabbing way darker in some sections. This happened with almost all of the toners I've tried. However with Wella, I am able to achieve one tone of blonde.

2. The color is natural (vs a shade of ashy purple).

3. I am able to use a no-lift developer with this toner, preventing further damage.

4. It's long lasting. I can't vouch that this is permanent, but I can assure you I'm not washing out much pigment in my showers. I will mention that when you initially apply this you will need to shampoo several times before the water runs clear. If your outcome shade is scary dark and looks nothing like the advertised color, you probably need to keep rinsing. So don't panic...yet.

Now - allow me to give you some tips:

1. Do not fool yourself about the undertones when choosing a toner shade. If you have pale gold bleached hair, violet will cancel it out. Thus White Lady/T18 will work for you.

If your hair is medium yellow - orangey, you're going to need a blue violet base. The blue will cancel out orange, the violet will cancel out any yellow.

If you have orangey hair and you're dead set on using t18... You're going to have to lighten your hair a tiny bit more until it's in the gold tone range.

I bleach my roots. My techniques slightly vary each touch up so I had an uneven base of pale gold to pastel orange.

I initially used t14. It was way too dark...because my hair was way too dominant in lighter yellow tones than orange.

I used my color removal method to get the t14 out and I retried. This time I used T18 mixed with a tiny amount of T14. The ratio was about 4:1.

The reason I had to add any t14 to my t18 is because t18 ONLY has violet as a base. So any medium gold/pastel orange patches needed that small amount of blue in the t14 toner. Color can not lift color, I was not going to risk the violet not masking the darker tones alone.

The result has been gorgeous. My hair came out a believable mixture of soft ash tones. I've seen many rave about Wella toners for years and I'm only now understanding the hype.

Another tip: be mindful if you are brave enough to mix tones. Do not mix opposites unless you KNOW exactly what you are doing.

6 out of 6 people found this review helpful.


Age: 19-24

Skin: Normal, Fair-Medium, Neutral

Hair: Blond, Wavy, Medium

Eyes: Blue

okay, my mind is blown. to better illustrate the amazingness that is this product, I'm going to break my situation down into parts. Ahem..

MY GOAL: Elizabeth Olsens hair. As in, level 6 ash blonde roots then like level 8/9 ends and balayage; basically highlights that end with an ombre. All very ash/neutral. Which leads me to the unfortunate...

PRIOR HAIR: Level 6 reddish brown with lots and lots of warmth. Like I had hennaed a couple times months and months ago and colored over that with red dye, both demis and permanents so I was well aware that it would be **highly** unlikely to get my goal.

THE PROCESS: first 30v + bleach on ends and here and there in mid shaft. Shampoo and rinse. then, application of 6AA (dark intense ash blonde) on roots and anywhere that wasn't bleached. Rinse. Then applied Wella T14 to whole head (mixed with 20V ion developer) and rinse (with a light shampoo).

RESULT: fucking miracles. The orange bleached bits are blonde. Like beige blonde. Like what I actually wanted. I am FLOORED. it never turns out this way. The yellow and orange cast is gone its just natural and lovely and not too damaged (c'mon, I used bleach). The only problem is that my roots are still reddish which is not gonna work. So I'm reapplying the 6AA with a little of the toner and I might re-tone before I condition just for the hell of it.

Fyi, I only left the toner in for like 6 minutes from the time it touched my head because it started looking a bit gray (but now I think I didn't leave it in long enough or shouldn't have shampooed). Also, I should mention, my hair has never ever been able to achieve blonde this easily before...and its great thanks to Wella.

If its not working for u, perhaps different developer strength or maybe your hair hasn't been bleached to the proper level (I previously gave this product a bad review because it didn't work on my burnt orange hair a while back)

4 out of 4 people found this review helpful.

Age: Unknown

Skin: Other, Other, Not Sure

Hair: Other, Other, Other

Eyes: Other

I used this on my recently highlighted medium brown hair (DIY using L'oreal Cremelights Highlighting Kit) which were turning too brassy (bright yellow and somewhat orangish brown on the parts I hadn't left the bleach on for very long). I was happy with the highlights themselves and knew that seeing brass was the nature of bleaching and that I needed to tone to get them to look right. I was nervous because I'd never toned my hair before but it was actually pretty easy.

I didn't want any of the lighter blue/violet toners, like the T11, T14, T18, etc. because I think those are more for achieving platinum and to color-correct bright orange/yellow (I.E can leave you with a gray cast if you aren't ORANGE, based on Youtube videos I watched). So I picked up T28 Natural Blonde and used a 10 Vol toner because I was depositing color and didn't need lift. (If you use 20 Vol don't be surprised if you don't get the result you're aiming for if you don't take into account that it will lift your hair. 10 Vol is plenty strong enough for toning). I was mostly aiming to cover the bright yellow.

Left on for about 20 minutes until the highlights turned dark. I was nervous after I got out of the shower and my hair was wet because I thought they looked more red or orange somehow, but I didn't have very good lighting and now that its dry I LOVE the result. My highlights are now a sort of dark honey color, there is still some warmth though, which I am ok with. They look much better than they did and more blended. I do think that if you have orange or need more hardcore toning this probably won't be strong enough for you. It's pretty subtle but did tone down the yellow and was gentle on my hair. Quality product and inexpensive.

1 out of 1 people found this review helpful.

Age: 19-24

Skin: Dry, Fair, Cool

Hair: Blond, Straight, Medium

Eyes: Other

This works great on yellow hair, tones it perfectly! A lot of people are using it on orange hair and complaining that it doesn't work. This is a violet toner so it only works on yellow hair. Violet only cancels out yellow/slightly brassy hair so it will not work on orange. Orange is opposite to blue on the color wheel, so you want to get a BLUE toner for orange hair. Wella T-14 will work great for that.

Good luck!

7 out of 7 people found this review helpful.


Age: 44-55

Skin: Very Dry, Fair, Cool

Hair: Brunette, Wavy, Fine

Eyes: Green

Used this in T10 to tone yellow/orange bleached hair, I put it on dry hair and left it on for 25 minutes, it took some of those horrible tones but I don't think it was as effective as using regular hair color, it gave me a rash anywhere it touched my skin even though it doesn't have any PPD. Took the fluorescent color out and made it look more natural but that was it. I washed it with shampoo since I didn't want those chemicals on me and deep conditioned. Will go back to toning with any blonde Colorsilk.
Update: fries my ends like nothing else.

Age: 18 & Under

Skin: Normal, Fair, Not Sure

Hair: Brown, Other, Other

Eyes: Hazel

Previously used Wella's T18 and it barely did anything to my hair. After two uses, it left my hair (previously neon orange) pale yellow, then golden blonde. I had left it on for at least 40 minutes each time and always saw only a minimal difference. I left this on golden blonde hair for 7 and a half minutes. Ash blonde, definitely. No question about it. If I left this on any longer it would have made my hair silver. This toner MEANS BUSINESS. Highly recommended!

1 out of 1 people found this review helpful.


Age: 30-35

Skin: Combination, Medium, Warm

Hair: Blond, Wavy, Fine

Eyes: Green

I bleached my hair at home with Roux violite bleach and a 30vol developer. Before using the T18 my hair was a pale yellow. I used a 10vol developer instead of the recommended 20 because my hair was light enough and i didn't need a lift (vol 10 gives you a color deposit only and it's less damaging) As soon as i put it in my hair it turned bright purple, it's scary when you do that for the first time!! Also, i knew i had to check every 5 minutes. After 15 minutes, the roots were already silver so i rinsed. The result is AWESOME: white/silver hair, it's very very beautiful i'm very happy.

3 out of 3 people found this review helpful.

Top Rated Wella Products

Back to Top