I'm really impressed with the lasting power of these pencils. The outside corners of my eyes water badly, especially in cold winter wind, so I usually avoid putting any product on my lower lashline because it always smudges in the corner and makes it look unfinished. However, today I was able to get a full 14 hours wear on the bottom lashline without any corner smudging. This is more than I can say for any of the UD pencils I've tried, which cost about 10 times more. The colours are also insanely pigmented. The purple is one of the only true purple liners that goes on boldly and doesn't turn muddy, and the light aqua one is really incredible pigmentation-wise.
There are a couple of cons with this liner, but I can deal with them. I too wear contacts and if I use this on my waterline, it makes my lenses cloudy. Also, I'm not a fan of pencils you have to sharpen, as it's messy and wastes product. However, as these are so inexpensive, it's not a big deal like it is with more expensive pencils (ya hear me, UD?).
There's not a huge range of colours, but each is quite different from the next and can be used to create totally different looks, unlike some companies that have 6 or seven shades of the same colour that look very similar or identical once applied. I have all the coloured versions of these pencils, now I just need the regular black one.
Jordana is killing it lately. I bought charcoal definition, espresso, and aqua. I was looking to dupe my MAC phone number eye kohl (doesn't last more than 1 hour! but a unique non-blue grey), and charcoal definition far exceeded my expectations. Seriously, I had been willing to pay Nars or Burberry prices to dupe phone number, but I could not find a match anywhere. Well, this inexpensive liner goes on more pigmented, smoother, and has a prettier shimmer. It's gorgeous! And it lasts!
The only caveat is that I can't get it to show up all that well on my waterline, but since I rarely put in any effort to do so, I don't care. Also, I wear contacts and have sensitive eyes. Yes, this is mildly irritating, but I haven't found anything that doesn't do that. It's still way better than some other liners that burn like fire and cause bloodshot eyes. Overall, I love this liner! Noticed that they had tons of charcoal while the other colors are selling out. That's all good, 'cause I'm going to stock up!
Best water liner ever!!! OMG I cannot stop talking about this amazing little magic pen! Glides on like a dream and most importantly-- IT STAYS ALL DAY!!! I only use it on my upper water line. Nothing stays on my water line except this one!!! I love it even more than my two urban decay pencil. Girls, don't waste your money on urban decay or other high end brand, buy this instead!!!! I already own 4 backups!
Bad for contact lense wearers. Made my contacts really blurry. I did use on my waterline. Too bad as this is such a good price.
I recently read on MUA that some folks recommended this pencil for a question from a nubie with eye liner. That question could have come from me. I have never really worn it and I am very bad at applying it (the two go together). To top it off, I have wrinkly skin by my lash line so it is hard to apply well. I got this eye liner in charcol definition at Walgreens and it is a fantastic eye liner for beginners. Totally soft and easy to apply. I cannot believe other pencil eye liners don't apply like this. I can smudge it or not. Just a great product and for SO cheap. My only complaint and why it got 4 lippies is that charcol is just way too sparkly for my crepy eyes. I little sheen would be fine but it is high sheen and may even have some sparkle in it as it seems that sparkly. I will go back and get the black and brown ASAP. It is too bad about the grey - I would have loved it if it was not so reflective but if you like that - then it is great.
Best black eyeliner! Performs just like the Milani or Urban Decay eyeliner, goes on so soft and buttery and jet black... And only costs $3!! Find them at Walgreens.
I bought a purple liner and its pretty great. It lasts till I take it off, goes on creamy and smooth and its a nice color. It reminds me of UD liners but so much cheaper in price. I haven't tried it on my waterline so I can't comment on that.
Finding Jordana products has been my best makeup find in a long time! These eyeliners are really creamy and glide on like a dream. They also stay on amazingly well. I did a swatch on my hand and even after washing my hands it was still there, with no smears. I had to use coconut oil to get it off (I use coconut oil as my eye makeup remover). I have bought these in the colors:black, brown, and purple. These eye pencils are just as good as urban decay 24/7 liners and are an 1/8 of the price at $2.49. I also love that the eyeliners are made in the u.s.a and are cruelty free!!! Woohoo!!!! Would definitely recommend trying these out!
Run don't walk to your local drugstore (Walgreens or Kmart) and get you some of these! They are wonderful.
If these are ever discontinued, I'm not sure what I will do. These are incredible. I've used UD 24/7 for years, and what a sucker I was to pay so much money for inferior quality! This Jordana liner is better quality and dirt cheap. Please, please, please, don't ever go away, Jordana. I love you! I will be purchasing your mascara next.
So smooth, lasts like crazy, and beautiful. What's not to like? The color range is limited, but sufficient for me. LOVE!!!