Bought this at Ulta in black. My lashes are straight, straight, straight. Short medium length and dark. I bought the waterproof which I expected to hold the curl from my Shiseido curler and it held the curl fairly well, but didn't give any dramatic thickness. Leans more on the "natural" side. Adds no length. The brush is a more full wand and it's kind of spindly not fluffy if that makes sense. Smudged, but if I apply Clarins double fix I won't smudge. No flaking which is nice, as other Loreal mascaras I've tried flaked a lot. I prefer maybelline colossal wp as a mascara and won't purchase this one again as it just wasn't as "voluminous" as expected.
I recently bought Power Volume 24h Black Smoke. I absolutely love this mascara. It doesn't flake or smear on my eyes. It really plays up my lash length and thickness. My eyes really pop with this product. I'm not a raccoon at the end of the day and I've slept with it on a few times to wake up looking great without that slept in mascara look. Ive been to the beach several times without becoming a runny black mess. It washes off with my facial soap easily without needing make-up remover. I love the fact that it doesn't have that chemically rose scent that so many mascaras tend to have.
Update: I just let my daughter try this mascara and the results are incredible. This curled her super straight, but super long eyelashes, without using an eyelashes curler.
I like this mascara! I have pretty long lashes to begin with and I just prefer volumizing mascaras. The mascara wand is definitely a little different from some other mascaras that I've tried in the past, I don't know how to explain it. It volumizes quite well with two coats and most importantly, it holds my curl up fantastically (12+ hours).
I took one lippy off because I don't find it to be *perfectly* waterproof. I still do get slight smudging at the corners of my eyes by the end of the day. Nothing embarrassing enough to make me stop using the product (but to be fair, I have that problem with almost all waterproof mascaras).
My review is for the black smoke version. I really like it. It's a dark matte color. It does make my lashes look very plush. It's surprising that I like this because I've tried the regular version in very black and I hated it.
I decided to use this product as it was recommended by a friend! After using it, I usually don't like a lot of makeup on my face but this mascara was just right it gave a nice voluminous lash while being very sudtle.
I bought this product because L'Oreal is usally known for good makeup and mascara. I was WRONG, the brush is horrible and the mascara clumps and wearing and flakes off within two hours.
This has got to be one of my top five worst mascaras I have ever tried. The brush looked so full and wonderful like the original voluminous mascara. I decided to try it out because the original is my favorite mascara. This unfortunately was horrible. The bristles poked my eyes and transferred almost no product to my lashes. It does not I repeat does not add any volume or length whatsoever to my eyelashes. I am just sad I did not keep my receipt to exchange this for a better product.
This irritated my eyes. I didn't find that it stayed on particularly well, either!
this mascara didn't add any volume or length. it barely defined my lashes. i can't tell if it was because the formula was too dry or the brush just didn't pick up enough product... but it actually felt like the brush was scratching, tugging, dragging through my lashes. i could only do one coat because the moment the mascara touched my lashes the brush started to feel like it was raking roughly and futilely through even through secondary swipes of the first application. it also seemed to irritate my eyes with days of consecutive use. the only good thing was that it held my curl... but then again, most if not all wp mascara would do the same. fail product. returned to store and will not ever try again.
This is a prime example of a mascara with a great formula but a horrible brush. The formula is great (as I find with most L'Oreal mascaras)- the waterproof is actually waterproof and it doesn't smudge. Couldn't ask for much more in a formula. As for the brush, I personally don't like it at all. I find it clumps together my lashes a lot- I have to do a few coats in order to properly separate my lashes.
My advice? By Voluminous Million Lashes in waterproof instead. Its formula is just as good, but with a better brush. It's my HG mascara for sure, and the only mascara I've ever found myself coming back to everytime.