I have relaxed, color-treated Caucasian hair, which I have to manage so it doesn't dry out. I read about this shampoo, and it sounded like it would work for me. It was just okay. I liked the light scent, and I liked that it lathered well - many sulfate-free shampoos don't lather nearly as well as this. But my hair felt dry after rinsing it out. And the matching conditioner did nothing for the straw-like consistency. I had to put a hair mask on with the conditioner to get the level of moisture I wanted. So I was underwhelmed at the results. And that light pleasant scent? It disappeared overnight, and my hair absorbed the scent of wherever/whatever I was doing - in my case baking peach muffins. So my hair smelled like peach muffins until I washed it the following day. This also costs more than I normally spend on shampoo. So, bottom line, I would not buy this again. This would probably work better for someone with normal to slightly dry hair.
I purchased this shampoo through my job, and I get a great discount so the price was not an issue for me. I have always had coarse wavy brown hair that I usually straighten with lots of products. I did not notice a large difference using this shampoo (as well as the awapuhi wild ginger keratin cream rinse afterward) the first couple of times. However!! after awhile, my hair is soo silky when I rinse out this shampoo that it feels like I do not need to apply conditioner afterwards. this has never happened to my hair before. I purchased some very nice oils and straightening creams for my hair as well because usually I have to apply multiple products to get my hair silky and straight but now I really dont need very much product. of course something to heat protect, but my hair is always so silky now even when I wear it wavy with no product!
I will say that i DEF noticed more of a difference after using this shampooo EVERY day! I have been using it for almost a month now. I love it.
As far as the product look/smell/texture goes:
it is a white consistency similiar to a lotion. It has minimal lather, but still a little bit so you can still really feel like you are washing your hair. The scent is very subtle and nice.
I have been using this for a few months really helps damaged hair.
I have fine curly hair. This product line works well for me. I love the smell, it lathers great, and makes my hair feel delightful. A tad expensive, but worth it in my opinion. I'd definitely buy again.
I've gone through two bottles of this shampoo (the big pump bottles) and I think this is a nice mild shampoo. Definitely not as strong as the "Shampoo Two" shampoos. It has a tropical kind of smell which I really liked for the summer time. It was a bit pricy.
I love this product and the whole range. I am a hairdresser so I have tried lots of product that make outrageous claims. This actually helped as I have chemically processed hair I.e bleached and damaged. After using the awaphui and wild ginger range my hair had shine and looked fuller. Love love it.
I have fine hair and not a ton of it so in the past have always gone with volumizing shampoos but realized I needed something more moisturizing to help tame frizz this summer. Unlike other shampoos I've used, upon rinsing this out, my hair feels smooth and like its already been conditioned. Also love the rich moisturizing lather. Hair isn't weighed down and its frizz free so I'm happy.
I just purchased this shampoo about a week ago. So far, my favorite thing about it is the fragrance. It is very, very light & pleasant. I like how you just catch a whiff of the scent & it doesn't overpower you all day. For a moisturizing shampoo, it does lather pretty well. I do have to use a heavier conditioner than I feel like I should have to after a "moisturizing" shampoo. And I cannot use the coordinating conditioning rinse - it's much too light. I read on the PETA website that PM products are cruelty-free, which is one reason I try to patronize them. This shampoo is also more readily available & price-friendly than some others I've tried (like Living Proof). It's a good product, I just wish it was a bit more moisturizing.
This stuff is nice... it smells really good and improves the health of your hair without weighing it down, and allows me to go 3 days without washing my hair. However, there are cheaper alternatives. The main ingredients that make this "salon quality" are the large-molecule surfactants that arent as harsh on hair. To understand this better please check out this link..
Basically, there are other cheaper products that will give you the same results. One brand that I have found to contain these large-molecule surfactants is Organix. The Not Your Mothers way to grow long and strong shampoo is another one. Explore and exhaust your other options before spending the extra for this, because chances are you can find a cheaper alternative that makes your hair equally healthy/shiny/soft whatever it is you want. I found that the Paul Mitchell Awapuhi wild ginger line did not make my hair super soft without the use of a deep conditioner so keep that in mind too. I will not be repurchasing and I used this stuff for months.
I plan to repurchase, which is rare for me. This is a very rich, sulfate-free shampoo with a strangely thick texture. It's probably the most concentrated formula I've ever used, so I can get by with using less than I do with any other shampoo. The lather is very lush and bountiful, and the scent is of the fairly light, fresh/fruity/salon sort. This is perhaps a touch drying on me, and quite effective at removing dirt and oil. Rinses cleanly. The tube packaging is unremarkable, and my husband has grabbed for the conditioner several times thinking it was the shampoo - without glasses, he can't read the label to distinguish which is which. This is also quite expensive for Paul Mitchell, but considering the performance, I think the price is merited. I'm used to using Kerastase, so I'm comfortable paying for a really good product. We will definitely repurchase, hopefully in the salon-sized bottle with a pump top.