I use this after highlighting my hair or touching up highlights, since it has a brassy tendency. This product is very good for cooling it down and creating neutral, wheat like tones. Actually, what I use is T27 Royal Beige which is very similar. Around here it costs around $2 which is a great deal.
I'm fairly low-maintence with my hair. I've been dying it every few months with Naturcolor (mixing levels 9N and 7N to get something between 8N and 9N). My natural color is probably level 7 and when I lighten it, it turns gold or even red-gold. I had almost forgotten that toner exists and had never really used it. And so I spent about a day and a half reading up on toners and how to use them.
I got a bottle of the toner and the Wella activating lotion (10 Volume developer, although it is not advertised as such). I mixed 1 part toner to 2 parts developer. I worked quickly and left it in for approimately 8-10 minutes. The smell was incredibly strong and I was kind of afraid that I would choke on the fumes. It also left a mess (my fault, I suppose).
I'm pretty pleased with the results. This is a Violet-Gold toner which reduces brassiness/yellowness without turning my color completely cool. The results were effective but subtle. I am posting some photos to give you an idea of how it changed my hair color. Photos were taken on the same day and I tried to get the same lighting. I would probably purchase this again, but may try other toners next time. I suspect this one works best for dark/medium blonde hair. Lighter blondes may want to use one of the other toners.
Already facing brassy tones for the last few months from a bottle dye. I used a Wella 9 NG (gold) sand blonde. 1:2 ratio Used a 40 developer. I left this mixture in for 50 minutes doing the roots first at 10 minutes and I turned to a yellow hay bale color. Perfect what every girl wants in life, yellow hair.
The VERY next day I bought a silver shampoo and used it twice and bought toner T35 Wella
Thank god for the T35 Wella 10A/1030 (violet/blue) palest ash Blonde. 1:2 ratio, I used this toner with 10 developer. However, I let the mixture set for 5 minutes BEFORE applying. I applied to my hair doing 2 minutes for the roots for a total 8 minutes for full coverage.
My hair is a nice warm sandy brown and my highlights are white blonde. Great save T35! will buy again
After summer, like clockwork, I find my beige blonde hair to be extra light and it just washes me out. The ends always look lighter and just blah. So when it starts to get cooler I always crave darker hair. I am nervous about taking the permanent plunge (as I always change my mind!) so I wanted something more gentle with less commitment. I picked this toner up in T35, Imperial Beige (Violet-Gold) along with some 10 developer at Sally's, mixed it according to directions and put it on my clean, dry hair, starting at the top of my head. Oh my goodness - I freaked when I saw how dark it was getting so within 5 minutes I was in the shower rinsing it out, cursing all along the way. After it dried I was shocked. It turned my extra light washed-out bleachy blonde strands into a way more demure light-medium beige blonde with a few highlights here and there. No red or gold, no purple or ash. My hair is soft and super shiny and not any more damaged than it usually is, lol. It does smell like chemicals, but I know that will go away in a wash or two. I really love the softer color it gave me along with the bounce and shine. Definitely will try this again!