Love this! This is my HG eye primer. My shadows stay on all day and do not budge at all. If I forget to wash my makeup off at night (bad, bad, I know) my shadows will still be in place when I wake up. I knew I found my HG eye primer when that happened. I also use this along with MAC's paint pots. I apply the paint pot on top of the TFSI and it works beautifully. I would definitely buy this again and about to. I'm almost out!

really creamy for my uber dry lids, not thick though like loreals primer, im almost out. when i squeeze it, lots of air comes out so not the best packaging):

Fabulous!!! I love this primer! I was originally looking for UDPP but none of the malls in my area carry Urban Decay cosmetics, So I started looking for something equally as good. Thats when I found raves for this product on MUA. Fortunately, "Pure Beauty" carries Too Faced cosmetics. After I first used this I was incredibly impressed! now I can't imagine life without it! my makeup stays put all day and looks simply fabulous! I'm so glad I got the shadow insurance over Primer Potion anyway because of what I hear about PP's packaging! This is HG primer, I highly recommend, you won't be disappointed!

Edit: I've tried UDPP now and I still prefer Shadow Insurance!!! You won't be disappointed with this stuff =)

my eyeshadow didnt budge even after a whole gym class BUT for some odd reason it doesnt seem to do anything for my eyeliner on my lower lash line. it smudged and i ended up having even worse racoon eyes than without the primer. weird

I only marked this down for the price. It is a bit expensive but I am so glad I got this. First time I tested it on my hand with some eyeshadow and I couldn't even get my shadow to wash off my hand when I was finished! It holds my shadow on all day and makes it show up better. This is my new favorite primer.

Too Face Shadow Insurance is....well, the shit! It will keep your shadow in place all day and all night. My day as a student and mom usually lasts a good 14hrs and I can rest assure that my shadow will last the day with me. It comes packeged in this super awesome tube that allows you to squeeze out as little or much as you need with out waste. And if $17 is a little steep for you just know that it's gonna last you a hella long time, seriously, mine has lasted for 10mo. and it's still going strong.

I have oily lids and my eyeshadow would melt by midday. This keeps my eyeshadow fresh no matter how cheap or expensive the brand.

I really like this stuff! It definitely keeps my eyeshadow on all day. I don't even know what I did without this before. I only discovered eye primers within the last few months of my life! They really do make a huge difference! I put on my eye makeup before work and when I get home about 10 hours later it looks just as good as it did when I first applied it. It also helps bring out the color too. I love it, I will never go without priming my lids ever again. I also purchased UDPP and they both work equally well but I am going to have to stick with this one due to UDPP sucky packaging. I will definitely keep repurchasing as this is a new staple for me!

I love that this is in an efficient little squeeze tube. The packaging WORKS. What I don't like is that after a while, no matter how much or little I use - I tend to get creasing. More creasing than I get with *no* primer, in fact. It does an ok job, but there are other things I prefer.

I have a very oily lid and this stuff works wonders!! My eyeshadow stays on all day and doesn't crease at all. I've also tried using Vaseline but my eyeshadow was gross and creased in a matter of hours. I only wish I could find a cheaper alternative to too faced b/c it's $17 bucks which I think is really expensive.