I've tried MAC paint pots and Benefit's creaseless cream shadow and I have to say Too Faced shadow insurance worked the best for preventing creases. As for increasing the pigmentation of eye shadows, MAC wins, IMO. The packaging of the TFSI seems the most sanitary.
Update 12/14/09 - I give in. I can't live in denial any longer. I've been using UDPP for so long I almost feel like a traitor for saying this, but TFSI has officially replaced UDPP for me. I did a bunch of different e/s looks with TFSI on one eye and UDPP on the other and every single time TFSI has beaten out UDPP. Farewell UDPP- Hellllloooo TFSI. :)
Well Too Faced, close but no cigar. As an eyeshadow primer I have to admit that this product is far better than 99% of the other eye primers on the market (only excluding UDPP), so if UDPP doesnt work for you I'd definitely give this product a try. Pros:
1. Easy to use tube. No messy wands or pots. YAY!
2. Very easy to blend shadows over this primer
3. Does not make your shadows fade or appear dull.
4. IMO- makes shadow colors pop better than UDPP
5. Keeps shadow on and true to color all day
6. One tube would last forever.
1. I still saw some creasing at the end of the day
I have deep set eyes and somewhat oily lids. Even with UDPP I have a little creasing sometimes, it was just lightly more noticeable with the TFSI. Overall, it's a good product and worth the price tag.
I've been using Shadow Insurance for about a year now. For the first 5 months or so, I loved it. It prevented creasing (except in very hot weather or when I was sweating) and my shadows were more vibrant and lasted the whole day. Since you only need just a tiny bit of product, one tube lasted forever and I loved the packaging.
But this stuff goes bad fast. About 5 months after buying it, I noticed that the color and some sort of oily liquid had separated in the tube. I shook it and it appeared fine, but afterward it dried cakey on my eyes and my shadows appeared muddy after an hour or two. I bought another tube and the same thing happened, so I'm switching to UD Primer Potion.
This is one of the best primers I've ever used!
Obviously, it makes my eyeshadows more intense and they remain so through the day (and night!). On the rare occasions that I haven't washed my make up off before going to bed, the eyeshadows are still there looking perfect as ever in the morning!
The things that makes me prefer this over other lid priming products is that it's very light on the lids (unlike MAC Paint pots) and it has a very neutral color that neutralizes any eventual redness that might occur on the lids. The finish is very smooth, so it makes the eyeshadows easy to blend (unlike UDPP).
It might be a bit on the expensive side, but a little goes a long way with this product so it's definitly worth it. The packaging makes it easy to get just the right amount out (which is a super tiny amount) (unlike UDPP).
Will buy this again and would happily recommend this to others!
This is definitely the HG of eyeshadow primers! I first got this as a sample from Ulta with a purchase I made from Too Faced and I absolutely love it! Although, I think that this works best for combination/oily skin judging by some of the reviews. I have oily skin and after a few hours (without this) my eyelids were always super oily and my makeup runny, but with this on underneath is remained perfect! You can really tell best when you're wearing matte eyeshadow.
-Lightly tinted (to equalize shade of eyelids)
-A little goes a long way (and too much will defeat its purpose!)
-A bit more than most people are used to spending but totally worth it.
It does do a good job of keeping the eyeshadow looking good, but is quite expensive and there isnt that much in a tube. Also I find it more difficult to blend my eyeshadow once iv applied it.
Good if your really into wearing eyeshadow, especially dramatic eyes.
I discovered Too Faced Shadow Insurance from Youtube and was also recommended by a friend.
Before making this purchase, I was a user of Urban Decay Primer Potion. UDPP was a great primer, however the packaging meant a lot of the product would be stuck inside left for waste. There are Youtube videos showing how to cut it in half to get the crap out, but I am simply not going to go through all that trouble!
Back to Too Faced Shadow Insurance:
This primer performs well, it is a thinner consistency compared to UDPP. I feel that color shows and stays on better with UDPP than TFSI, however TFSI does the job. And because the packaging of TFSI is a tiny tube, it's very effective, and so much easier to get product. I have had my tube since January or February 2009 and still have a ton left! Although UDPP performs better than TFSI, it is the packaging that really sold me on this.
If UDPP replicated TFSI's packaging, I think I would switch!
i used to use UDPP, but it dried/burned my skin so bad i couldnt keep with it. i got this and it works great! doesn't dry my skin at all. only problem is when i got it originally, if i tried to use some it would come out liquidy at first, but i find this happens with most people. you just have to shake it a bit. overall though, i love this!
I really wanted to like this and replace my udpp but it's not the same. First of all this has a peculiar smell and I thought maybe mine is old so I tested one at Sephora. However, same smell . This is runny and performance wise I do not think this works as great as udpp . With this primer, the cheap eyeshadows do not show up as strong and I noticed my fluidline does not glide on as well. Overall, I am dissappointed so I will stick to udpp's horrible packaging but better product overall.
Picked this up at ULTA for $17.50. I already have MAC's Painterly and a small version of UD's Primer Potion. Ladies, if you think a primer is not needed, you may be surprised. My shadows look much better now, more intense, they blend better and no creasing all day.
I like the Too Faced Shadow Insurance *much* better than the UD PP, bc the UDPP dried out my lids severely.
The tube easy to use and sanitary with a tiny opening so there is no waste.
TIP: I also use this on my nose to mattify and prepare for mineral makeup. This way the mmu stays on better and I don't get that shine! :)