I have had this for a while and have used it, but since I don't wear heavy eye makeup very often I didn't have a chance to really test this stuff till Halloween. I was doing a very frosty 80s inspired makeup look. Electric blue liner with a heavy frosted blue lid. This primer kept that crazy blue shadow and liner on and vibrant all night! Through drinking and dancing and sweating and probably rubbing my eyes by mistake at least once! I was very impressed. I checked it when I got home and it really looked the same as when I put it on 6 or 7 hours ago.
I also discovered that you can dab a tiny bit of this over your light daytime makeup and then go right over it with your evening makeup without having to wash anything off. I did this for my office Christmas party last week and it worked great and my smoky evening makeup stayed on all night!
Last but not least, I have to say it...FINALLY someone has put shadow primer in a useful package! I am all for fun, pretty packaging, but you still need to be able to get it out of the tube. Sorry UD but Too Faced has outsmarted you on the primer front.
I usually use UDPP, but figured I'd try something new. SO here it is. It's a little oily when i place it on my lids and takes a while for it to be matte or ready, i guess. I prefer this tubing over UDPP.
I don't feel that it makes my e/s lash longer. It prevents it from creasing but over time like after a day of classes (9am-5pm) it fades. I had it once from 9PM for a party and slept in my makeup; i forgot to take it off and overnight my shadows were gone.
I bought this product after seeing UDPP in Europe and arriving back in Australia without buying it and regretting it :(
However I have found this product to be fantastic, it keeps my eye make up in place on my very oily lids all day. The packaging is easy to use & aestically pleasing & even though I nearly died when I paid $30 for the tiny tube (hey, I was only earning $8/hr at the time I bought it!) it has been excellent value, lasting over 8 months so far & I still have about 1/4 of a tube to go.
I got this as a replacement for UDPP and its annoying packaging. It does what it is supposed to do: make e/s colors pop and last all day. But I must admit that if you tend to have dry eyelids (like myself) then this stuff may not be for you. When my eyes are dry, this stuff tends to go flakey and looks kind of bad. I'm going to keep using this stuff but as soon as UDPP switches to a more usable packaging, I'm switching back.
This is a great product. I have very oily lids and this kept my eyeshadow on for the entire day! I am so excited that my pretty color eyeshadows/liners last all day now. The only down side is the eye makeup is a little more difficult to wash off.
I've used UDPP for years following the highly recommended trend for eyeshadow crease. But luckily, after a spontaneous whisk of asking for a sample of SI, I was floored at the major difference.
I have very oily lids, as in without primer, eyeshadow would disappear from my lids and mascara and eyeliner would be an oily mess. I'm talking so oily that you can see my lids shine from the oil. So I desperately needed a primer to stop the oiliness and first turned to UDPP to see what the fuss is all about. Very disappointed. Eyeshadow would hold for 3 hours at most, 4 hours if lucky. And eyeliner would clump and flake away in a greasy mess. You know a primer isn't working if you only have 10% of the eyeshadow you have on.
Then I gave a shot at SI and WOW it works so much better than UDPP, even with UB's eyeshadows! The oiliness were kept away all day long -- something I never experienced with UDPP. And eyeliner and mascara STAYED. If you have mildly oily lids, perhaps UDPP is more than enough. But if you have more than average oily, and it tends to be a daily issue, then SI is a better and stronger effect. I found that I had to put about twice as much UDPP for it to last 4 hours, while I only needed a drop-size of SI to have an all day effect. And with primers both at nearly the same price, you might as well get your money's worth for SI.
Also, the packaging is way better for SI. UDPP is pretty wasteful with the lip brush and genie-like tube. You will lose 1/3 of the product because of the shape and the wand doesn't reach the sides of the tube. For consistency, UDPP is more creamier and fine while SI has a slightly grainy substance but creamy nonetheless. Both are colorless. HG. Too bad that UB has an amazing color palette for eyes, but a below-par primer potion to make them shine.
I purchased this product over my usual UDPP due to its packaging. I returned it shortly after because it caused my eyes to get puffy and itchy, and later dry and scaly on three separate occasions. I hadn't changed anything in my makeup/skincare routine except for using this. The product worked well (aside from causing an allergic reaction) but I will continue to use UDPP.
I've tried MAC paint pots and Benefit's creaseless cream shadow and I have to say Too Faced shadow insurance worked the best for preventing creases. As for increasing the pigmentation of eye shadows, MAC wins, IMO. The packaging of the TFSI seems the most sanitary.
Update 12/14/09 - I give in. I can't live in denial any longer. I've been using UDPP for so long I almost feel like a traitor for saying this, but TFSI has officially replaced UDPP for me. I did a bunch of different e/s looks with TFSI on one eye and UDPP on the other and every single time TFSI has beaten out UDPP. Farewell UDPP- Hellllloooo TFSI. :)
Well Too Faced, close but no cigar. As an eyeshadow primer I have to admit that this product is far better than 99% of the other eye primers on the market (only excluding UDPP), so if UDPP doesnt work for you I'd definitely give this product a try. Pros:
1. Easy to use tube. No messy wands or pots. YAY!
2. Very easy to blend shadows over this primer
3. Does not make your shadows fade or appear dull.
4. IMO- makes shadow colors pop better than UDPP
5. Keeps shadow on and true to color all day
6. One tube would last forever.
1. I still saw some creasing at the end of the day
I have deep set eyes and somewhat oily lids. Even with UDPP I have a little creasing sometimes, it was just lightly more noticeable with the TFSI. Overall, it's a good product and worth the price tag.
I've been using Shadow Insurance for about a year now. For the first 5 months or so, I loved it. It prevented creasing (except in very hot weather or when I was sweating) and my shadows were more vibrant and lasted the whole day. Since you only need just a tiny bit of product, one tube lasted forever and I loved the packaging.
But this stuff goes bad fast. About 5 months after buying it, I noticed that the color and some sort of oily liquid had separated in the tube. I shook it and it appeared fine, but afterward it dried cakey on my eyes and my shadows appeared muddy after an hour or two. I bought another tube and the same thing happened, so I'm switching to UD Primer Potion.