PROS
-stops eyeshadow from creasing
-makes colors vibrant and last longer on your eyes
-packaging is at its best (wayy better than urban decay primer potion)
-squeezable tube to get the most of your product
-dries to a powdery finish
-no smell

CONS
-pricey
-some say its better for those with drier lids than oily

OVERALL
great primer and i've tried millions (from benefit's f.y. eye, urban decay primer potion, mac's prep 'n prime, mac paint pots, mac shadesticks, nyx jumbo pencils...etc) and this is the best one yet. for extra protection, i use a mac paint pot in painterly on top of this primer and my eyeshadow stays on all day and night! what i really love is the packaging. i've had my primer for almost 6 months now and i still have a lot left to use. and it still has the same texture as it did when i first bought it. will repurchase!

I'd never used an eye primer before this, but I got a free sample from Sephora so I figured that I'd try it out for Halloween. I'm really impressed with this. It was easy to apply, my eyeshadow looked more vibrant than usual and didn't crease (which I didn't think was possible), and, ten hours after I had applied it, my make-up looked like I had just put it on (I never even had to touch it up). I will definitely be buying the full-sized version of this in the future.

I will never be without this. Its wonderful, a little goes a long way. Its the same price as UDPP but much easier to get all the product. UDPP rips you off with the bottle shape. Cut it open when you think your done, at least 2 months worth of product is still there, dont let them fool you.

This is a very good product. BUT Urban Decay potion is so much better. However Too Face packaging is so much better and it last forever.

I am very happy with this product. It works wonderful for me. My e/s still looks good after an entire day. I usually use MK eye primer, which I am happy with, but Shadow Insurance seems to be just a bit better. I also like that its flesh colored, it applys easily and stays put.

When I realized I needed eyeshadow primer a long time ago, I headed to Sephora with the intention of buying Too Faced Shadow Insurance, because I was more appealed by the squeeze tube packaging as opposed to the genie lamp with a wand packaging of UDPP. They were out of Too Faced, so I opted for UDPP, which I use every time I apply eyeshadow and I'm very pleased with it.

Fast forward to today. I received a sample of Too Faced Shadow Insurance. Alas! I can finally try it! First of all, application felt greasy and gritty at the same time. I know this product contains silicon to help adhere the product, but the silicon was just not milled finely enough, it was like rubbing sand on my eyelids. When it dried, it left a whitish residue. I'm accustomed to smearing primer all over my lid with the assumption it'll dry clear, not this stuff! I had to clean it up with a Q-tip. Today was a hot day, and I have oily skin, Too Faced Shadow insurance was no match for the conditions it was subjected to. By the end of the day, I just had mascara left on my eyes, my beautiful eyeshadow and eyeliner were nowhere to be found (both of which are generally long lasting even without primer). Sadly, I'm the odd one out who has gotten a negative experience from this product. It seems to work with many people, but if you have oily skin and sweat a little bit, you may want to give UDPP a try first.

Received a sample of this as part of the Safari Sexy kit. I too was a UDPP user on those occasional days that I decide to use shadow, but I agree, this product is superior. Better packaging and consistency than UDPP. Eye shadow remains bright throughout the day. I will purchase this when my mini tube runs out.

Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer

This product, IMHO works just as well as UDPP without the packaging issues. This comes in a simple tube that holds .35 oz. Shadow insurance is light and creamy and it matches my eyelid tone better than UDPP. Colors go on vibrant with this primer and they last all day even in South Texas humidity and heat. As much as I love UDPP, this has taken over as HG and I will keep repurchasing.

I really like this product and will more than likely reorder it. It seems to make a smoother base on my lids than UDPP, and I like that; however, it doesn't have a tint to it, so my eyelid color isn't evened out at all. UDPP is my hg primer, but when I'm feeling bored and want something different, this makes a great alternative.

I bought the Shadow Insurance after a lenghty battle with just about every shadow primer known to man. I've tried Mac paintpots, Clarions, Clinquie, HIP, UDP in original and sin, Lola, L'Oreal, Carmindy for Sally Hansen, Prescriptives and many others I have forgotten the names of. Maybe because I have very, very oily eyelids, I don't know. Shadow Insurance has done very, very, very well for me. I have had it for a week now and it has not let me down at all. I like that it is in a tube and that it doesn't give my lids that white ashy look it I happen to use a bit too much.
EDIT 3/2010:
This has failed me some and I don't know why. Some days its great and others it is awful. My search for the perfect primer continues.....