This product is great for some applications and bad for others. I've used it to apply mineral foundation and it sucks as that. And it sucks for that purpose because the bristles are long and so you don't have much precision as you'd like. It's like you'll find that the bristles will just apply anywhere it wants to and doesn't give an even application at all.

However, for the purpose that I use this brush, it works awesome. I use it to apply my EDM rice powder and it's awesome for that because with foundation on, I wouldn't wanna pack on my face with more products. So I find it gross to use a dense brush to pack on my rice powder. Having said that, the bristles on this brush, though synthetic, picks up the rice powder and distributes very well. I would recommend this brush to be used only with finishing powders. Will I repurchase? Yes, but only if mine broke. Other than that, I think having one brush is enough.

Wonderful Brush! Feels amazing on my skin! Good for applying loose powders or a light dust of foundation.
I have used this for almost a year now on a near daily basis.
Would buy it again but won't have to even if it breaks because of Everyday Minerals life time guarantee!

I wanted to love this brush and while the bristles are super soft, they aren't dense enough to pick up much pigment. I didn't care for how it applied the pigment either, much of it was flung off the brush while trying to apply it. I'll probably end up using this as a finishing brush. Ten dollars was too much to pay for such poor quality.
UPDATE: I have switched from BE to Everyday minerals, and I love this brush, it was truly meant to be used with their product.

Amazing brush !!!!!!!!!! My #1 brush.. I use it to apply my EM foundation and for touch ups during the day.

It is incredibly SOFT. Even my fiance loves the feel of it !! Super gentle and synthetic. Gives the perfect amount of application for me - totally natural looking and amazing to blend !!

OMG...this brush is SOFT!! Like cat hair soft! And yet it's still synthetic and cruelty free. This and the EM Flat Top are the softest makeup brushes I've ever owned. Seriously, I've had twenty and thirty dollar brushes that don't even come close to this! However, just a few words of warning: This isn't dense the way a true kabuki is. It's a loosely packed brush. I love it for finishing powder, but I wouldn't use it for your mineral foundation.

It's too soft and not dense enough to use for foundation. I do use it to brush off excess powder and to brush on my finishing powder. I don't recommend this for application of mineral foundation unless you like light coverage.

Doesn't cover enough for my taste, is too soft and not dense enough. Can probably use this as a powder brush when my current powder brush dies on me.

Another winner by EM! So soft, so velvety, sometimes I just rub these brushes on my face because they feel SO GOOD. I like this one for finishing powders or a lighter application of foundation. Product like to grab onto these bristles, so blush can go on too heavy if you're not careful. I'm addicted!

At the risk of disagreeing with all the rave reviews on this product, I must say that I do not like this brush very much. It is shedding quite a bit, though I just have used it a few times so it might just be "settling" in. It is soft, but in this sticky synthetic sort of way. I can not really describe. It does not pick up alot of pigment, and if you are using it on your face for powders, it will take forever to do your makeup because the brush diameter is TINY. I personally thought that $10 was too much for this brush, if you are buying it in the kit then it is a decent price for the quality. Saying that, the bamboo handle is very cute and the look of the brush is very cute. I think I will use this for traveling and leave my MAC 182 and 183 at home so I don't damage them. Even as a mineral makeup starter brush, I am sure that you can find a larger brush that will make up application easier for a reasonable price.

GREAT PRODUCT.
1) it's amazingly soft.
2) it buffs out and applies my makeup evenly.
3) it's cheap!