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Hair Color - L'Oreal - Superior Preference Hair Colour

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rated 3.5(180 reviews)

  • Average Rating: 3.5
  • 65% would buy again
  • Package Quality: 3.8
  • Price: $$

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rated 2 of 5 on 6/23/2011 7:49:00 AM More reviews by troglodyte

Age: 30-35 Skin: Combination, Fair-Medium, Warm Hair: Brown, Curly, Medium Eyes: Hazel

This has been so long on the market one wonders why L'Oreal doesn't bother to update this product to 2011 standards...

First, that horrible stench. I'm not someone who's super sensitive to odors (certainly not the "ohmygod-this-mascara-smells-so-bad-i-got-a-headache" type) but this kit truly REEKS. I can't close my bathroom door using this like I do when using every other brand.

Second, this drips way too much, the dye stays 10 minutes more than I intend to on my head because I keep cleaning up drips and stains every 2 minutes while I'm still putting it on my hair for fear the stains become permanent on floors and sinks. Excellence and Garnier have thicker creamy formulas, why keep this as liquidy as some some cheap 80s dye?

Gave two lippies for the color results that are usually accurate, but I can use other brands that are just as accurate without all the annoyance.

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rated 2 of 5 on 6/13/2011 1:06:00 PM More reviews by Donnie130

Age: 44-55 Skin: Oily, Fair-Medium, Warm Hair: Blond, Curly, Fine Eyes: Green

I used Medium Blond, I normally use Clairol Med Golden Blond but the store was out so I thought I would try this.
The color was a little flat, I guess I needed the blond. After 2 weeks I can see about 5 inches of gray where the color has washed out. I will go back to the Clairol Color Blend, it is a really good color for the money and time. I will not use this Loreal Preference again.

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rated 5 of 5 on 5/29/2011 1:10:00 AM More reviews by missxlkt

Age: 19-24 Skin: Combination, Medium, Not Sure Hair: Black, Other, Other Eyes: Brown

i bought the color light ash brown. it was the first time i was gonna dye my whole head & this was what i used. it turned out REALLY great. it turned my black asian hair into a nice cool toned brown. i had a really good experience with this hair dye. it comes with a really nice conditioner. but now that they re-made the tube for the conditioner ! now its in a nice gold packaging & theres way more product. i think this is worth trying.

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rated 2 of 5 on 4/13/2011 3:52:00 PM More reviews by supernova375

Age: 36-43 Skin: Combination, Fair-Medium, Neutral Hair: Black, Wavy, Other Eyes: Brown

While I have used Superior preference over the years I will stop doing so because:
-As of now all new pakages come plastic gloves, yes, cheap plastic gloves. They do not fit well and it is pretty impossible to " feel'' hair or liquid when coloring. I liked their rubber like gloves much better. That was sneaky and I did not see "New and Degraded " message on package-since that is what marketing likes to do even if insignificant changes/changes are made.
They need to remove ''colorist gloves'' from package description as it is misleading at this point. In and effort to keep executives pockets' stuffed full of bonuses they have cheapened the product and left the cost as high as before.
I called the company and comlplained and urge you to do the same (1-800-631-7358). L'oreal claims it has changed gloves because customers did not like old one. This is a pure lie-if any positive change is made you are going to see ''New and Improved'' on the box.Period. This is definitely a sub quality item (gloves) in an effort to make more profit.
While the color I use #1 is generally pretty true, I find formula runny. But the gloves have tipped the scale. What a sneaky company! Shame on you, L'oreal. What is next? No box? and on half bottle of color?

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rated 4 of 5 on 4/12/2011 3:32:00 PM More reviews by TexasGail

Age: 56 & Over Skin: Dry, Fair-Medium, Not Sure Hair: Blond, Other, Other Eyes: Brown

Was using a deposit-only color, but my grays have really gotten resistant and a week after coloring, the awful gray roots starting glistening! I've used Excellence in the past and it worked pretty well, but faded quickly. Decided to give Preference a try and got Dark Blonde 7 Natural (my natural "real" color is dark blonde-light brown and I'm tired of doing the medium blonde thing). I read somewhere, too, not to ever use ash colors to cover gray, won't look natural. Color is just exactly what I wanted...we'll see how long it lasts before fading. Smell is awful (I'm hoping that's what will make it fade-resistant lol). Didn't burn scalp, but made eyes water! Incidentally, Clairol Shimmer Lights shampoo is wonderful for toning down any brass that always comes out when dying blonde or brown. Will update after a couple of weeks.

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rated 3 of 5 on 4/10/2011 11:23:00 PM More reviews by FootCow

Age: 25-29 Skin: Other, Fair-Medium, Not Sure Hair: Brunette, Other, Other Eyes: Other

I used Superior Preference in Natural Light Ash Brown and ended up with Redish Brown Roots and dark brown ends. I kept it on for 30 minutes hoping it would stick better. Where the roots were seems to have faded and turned an orangey colour after a week but the ends remained dark (as almost all of the hair was at the beginning). I am not too happy and will be looking for another hair dye.

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rated 4 of 5 top reviewer on 3/20/2011 1:14:00 PM More reviews by roarwoman

Age: 36-43 Skin: Combination, Fair-Medium, Neutral Hair: Brunette, Wavy, Medium Eyes: Green

The hubby and I are trying to save some cash to pay down our credit card bill. Unfortunately this includes putting a hold on salon color every 4-5 weeks at $100 a pop. The stylist I go to uses Redken, she used the newer version on me that is supposed to cover grey and keep it covered for 4 weeks. The color was dark brown with red undertones. I'll admit that after the color was processed, hair was styled etc.. I thought the color was a bit flat and dull. Four weeks later, it did cover the grey for longer then usual but the color faded fast and looked duller and duller every time I washed. BTW, I'm about 30-40% grey, the sides of my hair are the worst.

Enter the new budget plan and my not being so thrilled with the color and MUA. After reading the reviews on this brand and having tried other brands on and off in the past I decided to give it a shot. I knew I wanted to stay very close to the current color, medium brown with red undertones, maybe take it a shade darker. I purchased Deep Soft Mahogany Brown, part of the Chocolate Decadence collection. The product was easy to mix up, I used a plastic bowl and brush to apply, I cannot abide with the cheap spout applicator they give you. The formula was pretty runny which made the job a little harder but not impossible. There is a good amount of product given and I, having short hair, barely used half of it. I settled in for 50 min then rinsed. The conditioner they provide is fantastic and smells nice. After drying and styling I was very impressed with the results, although I did think the color was a little flat. Very true to the color on the box and the bottom line is it looks great with my skin tone and eye color. It provided me with the shade darker that I wanted whilst still blending really well with the color that I was carrying from the salon job a month ago.

I would repurchase this brand again although it's only been a few days so I cannot state how well it keeps grey hair covered or for how long. The only down side, as people have mentioned, is the smell when first applying and I personally would have liked more shine. Would recommend and will try some of the other brown shades in the future.

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rated 4 of 5 on 3/6/2011 3:13:00 PM More reviews by prillita

Age: 19-24 Skin: Combination, Fair-Medium, Not Sure Hair: Brunette, Other, Other Eyes: Brown

After multiple attempts to fade out my dark roots into my medium blonde ends, I finally found a haircolor that works! I was using Herbal Essence extreme bleach blonde (I think that was the name--in a hot pink box with a man pictured on the front) but either I did not leave it on long enough or the lifting power wasn't strong enough because it definitely turned my hair brassy orange / yellow. I just tried this haircolor in whispersoft blonde (cool blonde) and am amazed at how much it lifted my dark (genuinely DARK) blonde roots to a soft (a bit yellowy, but still natural looking) medium-light blonde color. I did use my shimmer lights directly after coloring to immediately take out the brassiness, but even if I hadn't, I don't think it's nearly as brassy as some other bleaches and blonde haircolors I've tried. I am happy! I just wish I had left the color on the rest of my hair a bit longer becuase my roots are now a bit lighter than the rest of my hair, but it still looks alright. Two thumbs up for whispersoft blonde if you have medium-dark blonde / light brown hair!

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rated 2 of 5 top reviewer on 2/20/2011 1:17:00 PM More reviews by luluhalabaloo

Age: 44-55 Skin: Sensitive, Fair, Neutral Hair: Blond, Wavy, Fine Eyes: Hazel

Usually use Dream Blonde. Used to use Feria till it stopped colouring the grey. Dream Blonde always worked, but it's expensive so I thought I would try Preference as it is the "gold standard". Well, it isn't in my opinion. I went a shade darker on the blonde, that was it, with a touch of red in it to warm things up for winter. It came out dull. After a week, it turned brassier, and any dye on the greys came out so I am left with the greys back. Absolutely no grey coverage. Dream Blonde will take the grey and make it like highlights - bright blonde. But this just doesn't even take. And the smell was particularly bad on this one. Nope, not the gold standard in my book.

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rated 4 of 5 top reviewer on 2/6/2011 10:58:00 PM More reviews by TeHNyboR

Age: 19-24 Skin: Combination, Fair, Neutral Hair: Black, Wavy, Coarse Eyes: Green

So my hair is naturally black in color, but I decided to get some auburn highlights in my hair over the summer to kind of brighten me up. They looked great, but the price I paid was really expensive! Once fall hit, I felt like going back to my natural shade, but didn't want to pay a buttload of money like last time. Enter this stuff. I bought the shade Soft Black, which is basically a shade darker than my natural hair color. The formula was very easy to use, and the color looked great and faded into a more natural look within a few days! I prefer not to dye my hair, but if I ever feel the need to dye it, I will definitely pick up this stuff again!

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