It's very pigmented. I like that it's a pencil, and you can sharpen it, so it's more hygienic than other eyeliner forms.
Unfortunately, it smudges on me by mid day. This liner is good (much better than drugstore pencils I had previously used), but I don't really think it's worth the price. I've found much better results with the Maybelline gel eyeliner.
This was love at first use! : ) It stays put all day(especially when you use thier setting spray!) and as it states it Glides on Easy!! I use my pencil in Zero every single day, for work, play, and everything in between. Love it!!
I keep going back and forth between this and the MUFE Aqua Eyes, but currently, UD is winning. Zero is a nick matte black, but not TOO black like Perversion. I love black eyeliner, too, so that really says something. This stays on all day and is easy to apply, making it my favorite eyeliner of all time.
I really expected this eyeliner to stay in place all day...I mean it is called 24/7 eyeliner afterall and they claim it will stay in place all day. I have to agree with a previous reviewer. This eyeliner stayed on my eyes 4 hours max. After 4 hours it was all over the place including under my eyes. I would have given it only one lippy except it is really creamy, easy to apply and black so the formula is a dream just doesn't stay on eyelids long. This eyeliner would be perfect for those with dry to combination eyelids but if yours are super oily like mine this won't work. Glad I recieved a deluxe sample with a palette some time ago and didn't buy this.
Pros: Nice dark black color, glides on quick with no drag, matte color, sharpens easily.
Cons: Does not last at all maybe 4 hours max MAYBE before smudging and movement begins, creamy texture makes it a little to difficult to control since it is a pencil, for the price I expect it to last longer then 4 hour max on a good dry day.
My recommendations: The best waterproof pencil that applies nicely is Make Up Forevers aqua eyes pencils. The formulation is a bit dryer so its easier to control and get clean lines. MUFEer's doesnt smudge and holds up true all day long AND it costs 4-10$ less depending on where you buy it. Also since the texture of MUFEer's is drier it is easier to control and get either fine tight lines or thick cat eyes. I really suggest that on over Urban Decays. Such a flop but Im using it up on day I dont care. Im glad I got it for free from Sephora.
I bought for 21 dollars plus tax. The color isn't too intense so I can where it to work and look fine. It stays on wonderfully. It is pretty tough to sharpen and you can poke your eye if you don't sharpen properly. All in all I won't buy again because it wastes a lot trying to sharpen and it's a hassle I don't want to deal with!
I have been using this for awhile now.Pretty good but it does smear a little after a few hours. This is the only liner so far that works the best for me.
Love love love love this eyeliner!! ^.^
Someone stole mine and I got pretty sad since it was still new and it was my second one! I didn't repurchase right away, because $21 (including tax) was too much for me........! So i brought Milani, relvon colorstay, and it didn't work good on me! So yesterday I finally gave in and brought this lovely eyeliner! I'm going to secure it ! haahaha....
Okay this eyeliner stayed for quite long on me and I love self-sharpening eyeliner! If you have oily skin, just use a Q-Tip and take off the oil before you apply it! If you have dry skin then you're good to go....I usually dap some dark dark black eyeshadow or transculent powder over it to let it stay longer and not smear.
I love this eyeliner! I use it in zero, and am thinking of getting it in brown. It has a very creamy consistency and so glides smoothly on your lids...you don't have to tug at your eye to get an even line. However, I don't think that it lasts as long as it advertises. I have to use the UD Primer Potion over my lids to make sure it stays on for at least half of the day (it also doesn't help that I have pretty oily lids). It's actually better than some liquid liners that I've tried. I used my friend's liquid eyeliner (forgot what the name was) and it smeared all over my crease in less than an hour, so half of it was gone. The next day I switched back to this eyeliner and there was only a tiny smear in my crease, but nothing a q-tip couldn't fix :)
The only bad thing that I really hate is that it's EXTREMELY hard to sharpen...since it is so creamy, it tends to break off (at least for me).
HG liner for me! Used it for 5 years now, this is my lower waterline colour daily! Never budges and is generally an amazing creamy liner