I absolutely love this stuff. It makes my fine hair look and feel really full and it stays that way for at least 12 hours. The only thing I am not crazy about is that if you put too much in, it becomes really stiff and sticky... but that's not a common problem.

Since there is no "maybe" option for the Would you buy this product again? field, I said yes but I have to say that I'm not thrilled with this product. It gave me great curls but I dared to use a bit more than recommended and now I have a bit of the greasies. One of the other reviewers wrote that it's important to blow-dry your hair after applying this stuff. I did just go for the old air-dry. So, I'll check back in after I've experimented with it some more.

This is part of my hair solution. I have let me natural color grow out and I was terrified because I have fine hair. I've heard my whole life that my hair is unmanageable in texture and mousy in color. Well, I couldn't be happier, especially now that I have found the products to manage the texture. I'm saving a ton of money too, even with these expensive products.

I use different shampoos and light conditioners. My magic potion starts with prep, then styling creme, a dab of grooming creme and an even smaller dab of straight for the silicones, then the hairspray in the pink bottle. With the straight in there, it makes my natural hair more reflective and shiny. Otherwise it is a bit more matte, or dull in color, which is found out is quite normal on virgin hair.

If I were to just buy one of these products, it would definitely be the styling creme.

I hope this will be an inspiration to someone to deal with your natural color and texture too! It's amazing how your natural color really goes with your skin tone, just the way God intended!! :)

I love this product for my naturally curly/wavy hair. I just wish it wasn't so expensive and hard to find. I have tried so many different mousses, gels, serums and creams out there to boost my curl, yet tame my friz. This one is great to scrunch into my hair while blow-drying with a diffuser for a natural non-crunchy curl.

I wanted to like this product since I usually love all of B&B's line, but this product makes my hair sticky feeling. It was also more difficult to straighten my hair, for some reason my brush wasn't grabing on as well. I have tried to use it a few times, but in the end I gave it to a friend and won't be repurchasing. continued >>

A whole new world of perfect hair days opened up to me when I started using this recently. My hair straight and tends to be flat. With the B & B Styling Creme, my hair is full, thick, shiny, just wonderful. I ran out this morning and now I'm going to try to find a salon to stock up. I can't live without this stuff, seriously. It's pricey but you only need a little. Love it. continued >>

Couldn't live without this stuff. I have fine, straight-as-a-board hair (but lots of it) that has zero body if I don't use this. I have long hair, I mix about a quarter size dollop with a tiny amount of B&B grooming creme and it makes my hair stay smooth. You need to put it on your just toweled dried hair and really work it in, then blow dry right away otherwise its a mess. So worth the money - if I run out my hair looks like crap. continued >>

I love this creme! It's very versatile and I can use it when I want curls, volume, or stick straight strands. It gives added definaition and mucho hold that lasts all day. It also works very well when mixed with some shine serum or gel for extra glossiness. This is definately one of my hair staples....I just wish it wasn't so freaking expensive!

I have a love/hate relationship with this stuff. I use it for a while and then stop but I always go back to it.
Right now, I'm using it. I like the consistency. I have fine, curly hair and it does give me more curl and it does give me the hold I'm looking for. I go back and forth by how I apply it. Sometimes I put it on soaking wet hair and then diffuse dry and sometimes I dry a bit and then put it on and continue drying.
I'm not sure which way I like better yet. I live in a very dry climate.
I've never used it in humidity. It is a bit expensive but it lasts me a looong time since I don't use much. I use maybe a dime size amount.
Ok -- after using this again for a week, I can't take it anymore. By the end of the day, my hair is greasy looking. And my curly hair - no longer curly. Will not repurchase.

I have really fine and flat hair that usually does not hold it's volume for more than 5 minutes after styling. The only products that work on my hair are bumble & bumble products. This is one of the products that remains in my routine. I've been using this product for years. This has amazing hold. At first I didn't use that much of it (about a dime sized amount). I told my stylist that I was still having problems getting my hair to remain it's style and volume. She was skeptical, she said she always recommends this product to anyone with the same problem. So, she said that she's going to try using more. She used about 2-3 times more than what I normally use. And she was right, this IS the perfect solution. My hair remained styled and volumized for the whole day. continued >>