The makeup artist showed me how to line the inside of my upper lid with this, and it really brought out the almond shape of my eyes - not always obvious as my peepers are very deep-set and almost hooded. I love eye makeup but as you can't really see my eyelids (apparently also a problem for Asian women) I never really know where to put it so it shows. This method of application seems to be the answer! I nearly didn't buy the liner as I couldn't believe I'd be able to do it myself, but with the right brush (LM eyeliner) I can just about do it, although I almost always manage to get it in my eye, which is a bit of a problem as I wear lenses. But I'm persevering, and getting better. Tempted to invest in either the aubergine or green versions, thought they might be good for my hazel eyes...

I have been using this liner for close to 2 years now and it still remains my one and only HG for eye liners. Though there are a few good ones out there (BB and MAC gel), I find this to be much better for it's staying power. I have oily skin and because of that, a lot of other gel or kohl liners just make me look like a racoon. This LASTS and LASTs. No smudging or budging. Another great thing is that it can look like a liquid liner.
I use a drop of Visine and a flat or angled brush. I swish it around and apply it onto my lash line for a gloriously glam look. I have a look of full lashes without mascara. Considering it's been 2 years and going with one liner, this is ridicously affordable. You may pay $20++ but it lasts you for years. continued >>

OMG there is a reason why this got so many good reviews. what can i say other than i will never EVER use another black eyeliner again although i do like to use my fave Cheanel Aqua Crayon in black as well. But this one rocks!!! It stays put and everyone has said my eyes are so beautiful and they can't tell why....it makes my eyes bigger and brighter!!!!!!!!

This eyeliner is miraculous! I recently had a makeover and, among all the really nice products the MA used, this is the one that really "wowed" me. With only a few dabs of the liner beneath my upper lashes, my eyes suddenly had definition and my lashes appeared thicker--without applying one drop of goopy mascara. I love it and will definitely buy it again!

This along with the LM flat liner brush are an essential part of my daily MU routine. Stays put, looks great.

My HG liner... and I wasn't at all into eyeliner before I found this. I dampen my brush (I use the LM flat eyeliner brush), swirl it in the pan until it forms a pasty consistency, and swipe the brush a few times on the back of my hand to remove the excess. Then I look down into a magnified mirror, lift my eyelid up gently, and push & wiggle the end of the brush right into the base of my lashes and work my way across the lashline. I find that the product dries quickly but not so fast that you can't swipe away any errors. I love the look this stuff gives me - nice definition to my eyes, adds depth to my lashes, but isn't as dramatic as a big streak of liquid liner. Plus, the line absolutely does NOT budge all day/night, but comes off easily when I cleanse. Awesome stuff. continued >>

This a very versatile product, and I use it for a natural day look (by just applying to the base of my lashes, and also for my smokey eyes at night (by lining above as well). Plus, this is one of the few eyeliners that stays put on my oily lids all day long. It doesn't end up in the crease, but right where I put it at 6:30am. This eyeliner is a pain to get used to, but absolutely worth it. It took me a while to get the hang of, but I can now apply just as fast as I could with my pencil, and with markedly better looking results. My HG eyeliner.

I really love this eyeliner (used with flat brush). It really makes a difference when you tight-line your eyes. The black is very deep and rich. It does however does not stay on that well on my lower lash line. I like to line my top with lashline with this and use MAC fluidline on the lower.

being an eyeliner newbie, i found this product really easy to use with the flat eyeliner brush. i'm not totally sure how long eyeliner normally lasts, but i've had this on for a good 12 hours and it hasn't smudged at all. overall a great product, though i have to agree that the mirror is useless.

Product Description: A cake eye liner that stays-on longer and defines the eyes without smudging. Use a damp eyeliner brush to create a range of looks.
On Me:Packaging is crap. the mirror is so small, it wouldnt help if you are tightlining + its so bulky for such a small amount of product & the push clip button drives me nuts! but the product more than make up for all these problems...
been looking for an eyeliner that will stay on my oily lids for the longest time & i can say i have found it! + this really defines your eyes & yet makes it look so natural as if your eyes look so gorgeous cos its the genes...now if only my stupid lashes would co-operate so that they curl too...then this would be the perfect combination of sexy, to die for & yet natural eye look...if that makes sense. colour is pure black...a classic colour. continued >>