I stayed away from the Maybelline color tattoos for the longest time because I chalked up its popularity to overhype, but gave in and got these in an impulse buy during a sale and I'm now weakly kicking myself for not getting these earlier. Tough as Tough is my favorite of the ones I got, it is so creamy and blendy, lasts the whole day, is matte (<3) and the color is PERFECT, a true true taupe on my eyes, hits *the* perfect sweet sweet spot between brown and gray (so many so called 'taupes' pull brown or rosy on me) It just looks so natural and complements my eyes/skin so well. It's definitely NOT a true gray (if there were a true matte gray version of this I'd whip that up so fast lol!), but it might look like that on your eyes if you have very warm toned skin or dark skin so beware, the product is a bit darker / grayer than it looks in the pot.
I love that it's so easy to use, though, it blends easily with fingers. Very versatile, can be used sheered or opaque, for soft neutral or darker smokey eyes, I can just use it by itself (don't even need to set it with powder!) or use it as a base for intensified pigmentation and blendability with my powder e/s. And it lasts until I remove my makeup in the evening with no visible fading/creasing/wear :D (I have normal lids though.. might fare worse on oily lids!)
I store these upside down so I can see the color and also because that makes these dry out slower (apparently). The pots look so cute sitting in the drawer, I def appreciate the packaging.
I would give Tough as Taupe 5/5 stars but it's sadly not cruelty free. :[ continued >>

Absolutely thrilled with this product! I have extremely sensitive eyelids and have been looking for a non-migrating shadow that will not budge despite tearing and come what may... this gel shadow actually stays on for hours (maybe not 24 hours but who needs that most of the time... this easily stays on for 8 or 10, with or without primer. And importantly it never irritates my lids. Much better than mineral powders, liquid-based shadows and pretty much anything else I've tried, regardless of price range. I use an eyeshadow brush to apply around upper and lower lids and blend in the excess with a makeup sponge. I can also apply a powder-based shadow on top of Color Tatoo for more intensity. The Taupe shade is perfect for me. Thank you, Maybelline!

So, I was hoping this would give me a fast smokey look.
For reference, I'm NC40-42 with golden yellow undertones.
This looks sickly on me :(
It wears very well though.
I would love it if it looked good on me. ha
So, if you're tan like me with yellow undertones, I would stay far away from this color.
It did stay on my oily eyelids for a whole 12 hours though :)

Truth be told: I use this as my brow color. The dark gray color blends easily and very well into my brows. I'd recommend this as a brow color for anyone who naturally has dark brown or black brows, especially if you are Asian like me and don't find dark browns/auburns to best blend into your natural brow color.

As such, I haven't yet used this as a shadow or liner color as I purchased this with the specific intent to use it on my brows. I've thought of trying this out as a shadow liner, but think I'll likely use a black-brown or black eyeliner to tightline and thus provide the kind of definition I seem to only get from using darker shades than this product provides.

This product has true lasting power. I'm glad I don't have to worry about my brow color smudging or wearing off through the day, particularly in hot, humid weather where I end up sweating.

This is perfect, use it on lids, under eyes for defining lash line or on brows.. Especially permanent taupe has a natural colour.. Everyone should try these pots.

I think here in the UK this is permanent taupe, but anyway, this is nice on the lids (even if it is harder to use than Mac Paintpot) but this is FANTASTIC to use on dark brows. Honestly, even black eyebrows. I have very dark brows, which are fairly sparse but this fills them in better than any pencil, wax, or powder by far. It keeps them in place and doesn't fade at all. Wow is all I can say :o)

My favorite cream shadow EVER! It is more slate grey than taupe. I like to wear this on my lid with burgundy or brown in the crease. Makes a great smokey subtle look. Very long lasting and doesn't crease at all.

This has been one of my favorites "fast and easy" looks of the year. I was very skeptical about it and boy am I glad I bought this. It is a cool medium/dark gray with purple undertones. There is no shimmer and I'm really glad because I noticed with my other color tattoos ( I have 5 others) that the ones with shimmer seem to be a tad bit "rough" I guess. They have a slight texture to them. Tough as taupe has a different consistency (as well as fierce and tangy). It's creamier and smoother. It is an appropriate color for any workplace or an every day look. I personally like to pair it with a thick black winged eyeliner (on top only), and a mauve/pink lipstick. It looks good by itself without any crease color or highlighter which is why it has been a "fast" eye look for me. The packaging is very very nice ( glass with a circular sticker on front and back). Lasting power is okay. I noticed with the tough ad taupe there is some fading by hrs ( 6 hrs is still good and fresh). On some of these color tattoos I noticed I could get away with not using a primer which isn't the case for this particular one lol:) it is water resistant/proof. I highly suggest you use makeup remover with these eyeshadows in general because soap usually will not remove the stubborn color tattoo and scrubbing your eyelids is not exactly the smartest thing to do (yes I've done it). That has been my only annoyance with these eyeshadows: removing them. Other than that, I highly suggest them especially tough as taupe. Use it as eyeshadow or as a base. You can get them at Walmart/ target for $5.84. Not bad!

I'm wondering if I got a bad batch or something because no one seems to have the same issue as me- THESE DON'T LAST! '24 hour color tattoo' would suggest that the product is long wearing, right? Wrong! I've used Tough as Taupe in a smokey eye as well as a base for a lighter look and each time the eyeshadow has disappeared in about an hour. It's weird because it goes on so pigmented and matt and you think 'woah, this is dark!' but then it just slides off/disappears. I have fairly dry lids and have never had this problem before with cream or powder eye shadows. I find that it either totally disappears or it slides up into my crease and sits there like a gross residue. I haven't tried it with an eye lid primer yet (I've never had to buy one before as this has never been an issue for me). The Max Factor Masterpiece Colour Precision eyeshadows, which are much more liquidy, stay on for way longer.

The good thing was that I got this on sale at Coles Supermarket (AUS) for $8 and something cents. I would have been super upset if I bought this at full price.

Well, I bought this product because I was surprised to see it in Target and Taupe looked like the most neutral & normal color.

I do like the packaging, the price, and the color, but...I can't make it work on my lids. It's just so matte and dull. It may be my age, because I love taupes but there's usually a bit of shimmer in my favorites to light them up.

HOWEVER, a brilliant poster from a couple of months ago suggested using it on brows and yay! It works, my brows are filled in (matte-ly, of course) and the color doesn't go anywhere. I suspect this might be a great additional use for the product even for those ladies who like it as an eyeshadow (if the shade is right). Everyone loves a multi-use product. continued >>