This is the best concealer i have ever tried in my whole life. It covers dark circles flaw-lessly. I have the worst dark circles. There so dark, and this is the only concealer that has ever been able to fully cover them. I'm so happy I found this product , the only little complaint that i have is that it doesnt last very long but its inexpensive so i guess its not really that big of and issue. It doesnt get cackey throughout the day at all, if you use a setting powder oviously, I would recommend the Almay Loose Powder ,I have it in nearly naked, light 100. (purple lid , bought at walmart for about 10 dollars but it will last u 4-ever because its in a huge jar, and the concealer, lasts throughout the day with no faiding. So , yeah thats prety much all i have to say about this prouduct and also be sure to check out my Youtube video about It. Link: http://www.youtube.com/user/WilliamGreg1001?feature=mhee

For a drugstore product, this is pretty spendy ($10) and useless. It doesn't cover dark circles well or evenly. I bought this in the neutralizer shade since it has tons of yellow in it. All it did was settle into lines and looked very unnatural and cakey. The applicator always pumps out too much product. Colorwise, it was great; coverage is like your typically under pigmented DS product.


Gave this to my mom who liked the easy-to-use applicator. I will spend a bit more to get better results from a makeup counter. DS makeup is hit or miss with no returns usually.

I have tried many concealers but this one is by far the most natural looking one. It covers up dark circles fairly well, although you might need a couple of applications. I generally like my concealer a little lighter so this particular product suits me. I absolutely love that this concealer does not settle into your wrinkles or is runny. This is probably because the formula is very light as aforementioned.
This product will work excellent with L'Oreal's Magic Perfecting Base Primer or any similar primer.
I resort to rating this product a 4 because the applicator (sponge) renders completely useless. To compensate, use your index and middle fingers :-)
Good luck!

This is my favorite drugstore concealer for my undereyes. It covers up my extremely purple under eye circles in a beautiful, natural way. This and some mascara is perfect for my lazy days.
There is not a huge variety of colors, but because it is for your under eyes, it's okay to go a little bit lighter than your perfect skin tone match.
The only thing I don't like is the packaging. The sponge isn't very sanitary, but you can't clean it without getting water into the product.

I live for undereye concealers since I have very darkcircles genetically. I picked this up after a friend of mine said she really liked the foundation so I picked it off since it was BOGO 50% off at Ulta. I am very impressed with this little tube. It stayed on all day after setting it with my Palladio rice powder! The shade fits me fine although I do wish it was a tad bit yellower to conceal the darkness under my eyes but its okay. Overall I love the consistency and the staying power! The packaging needs some work! The twisty part tends to pop up a bit not allowing me to properly twist the tube, also the first time I opened it I felt like I was twisting for literally 5 minutes before the product finally decided to pop up. I do like this concealer and will continue to purchase until I find something better :)

I picked this concealer up on a whim because I was waiting for my Everyday Minerals foundation and concealer to ship. This was simply supposed to be my in between makeup that I would use when I run out of my HG. However, this stuff is amazing! When my Everyday Minerals arrived, I tried to use it and was so disappointed in comparison to my Age Rewind. I returned the Everyday Minerals right away.


This stuff covers so fast and matches my skin tone great. Not ashy or yellow. I also love the sponge applicator. Without it, I don't think the application process would be as smooth. This concealer caused my morning routine to be so much quicker! I can spend literally 5 minutes doing my base makeup and I'm done. I did try the foundation but found that the lightest color in the Age Rewind foundation does not match the lightest shade in the concealer so I didn't like it as well. I also prefer the smaller applicator for better precision.


The best place I've found to purchase is Target as they have the lowest price, around $7. I end up using this stuff as my overall foundation because it covers so well and smooths areas out. I just apply e.l.f. HD powder over it and I'm good to go.

I love this! The packaging first of all is a great idea because of the anti-bacterial sponge, but the formula is great. I use a primer because of my oily skin, and this concealer does not crease at all which was a first for me. I got this in a couple shades lighter than my skin tone for under my eyes to help brighten and I love it. I would definitely repurchase

I don't really use concealers. But last year, I heard so many good reviews on this product, so I went out a got it. Since I don't generally use concealers, I don't exactly know what the best outcome is meant to be, but I expected this to have a little bit more coverage than it did. And I think it also, kind of, creased. But I did find that the application was quite nice and easy with its velvety sponge. Very soft and smooth. Though sometimes I couldn't tell if the product was coming out or not. This product was borderline for me. And I don't know if I would buy it again or not..

This product is okay I guess. I have dry skin, and if i use a good moisturizer/eye cream, this works. It isn't my HG or anything, But I would repurchase, only because I haven't found a great concealer that works for my dry dry skin. I only can use a little bit of this though, or else it ends up being cakey and sticks to dry patches, but I find that when I use this (mainly for undereyes) it works just fine if I use very little. On other parts of my face it works good and is thin enough but also has good coverage for the light feeling it has. Overall, It's an okay concealer, but for skin that is dry, you might want to moisturize more, or if you choose to buy this, use VERY little.

LOVELOVELOVE THIS PRODUCT!
I bought it for $6CAD on sale which is pretty cheap for a concealer here.
I have very bad blue and purple discoloration under my eyes, and I put a generous amount of this concealer on and they're almost completely gone!!
My fav part is that you only need to tap the edges a couple times to get it blended!
I have VERY dry under eyes and I just apply moisturizer under this and it does not settle in to my lines (almost all concealer's I've tried had caked up in my lines)
One con would be that the packaging isn't really the best...the inside tube thing broke after a couple use and product was leaking out a bit in the bottle so wasted some product but except that still working fine