I received this mascara in a free sample pack of full-sized Almay products. I've never tried Almay before and doubt I would have bought this (I tend to stick to more natural eco-conscious products like Tarte etc.). Overall, this is an "ok" mascara. The formula is a bit on the drier side, which I like. It allows for easy layering and build-up. I find the brush/wand easy to work with.
- good consistency
- no clumping (even with 3 coats)
- very rich black color
- lengthens and thickens decently
- extremely hard to remove
- smudges and flakes
- seems "heavy" and doesn't hold a curl
I won't be buying this or replacing my usual mascara for this one.
I've never used an Almay mascara before, and I found this on sale for 5 bucks and it came with 15 makeup pads. I'm really glad I tried this! The brush is awesome (big and bristly and does a great job of separating my lashes), the formula is on the dry side, something I prefer, and the colour is nice and black. Its staying power could be better, but I don't notice a ton of smudges at the end of the day, unless I've been heavily sweating. Not comparable to Lash Blast in the staying power department, however.
Edit: took off another lippie because I've noticed more and more smudging. Disappointing because I love every other aspect of this mascara.
This mascara is amazing. It's replaced Maybelline Full n Soft for me, which used to be my go-to for full feathery lashes. If you don't see results in the first coat, just wait for it to dry a little and the volume and length will build quickly. This gives me clean/clump free lashes, and they're so soft. Not dry or brittle! I'd say it's not for short and fine lashes that are straight, but for those with medium to full lashes, it will give stellar results. I wish I had bought this months ago instead of sticking with Loreal and Maybelline. Update: I had to knock this down a lippie because it has started to smudge and transfer onto my lids. Perhaps it's too moisturizing of a formula. It's not exactly wet, but not dry either. It's hard to get off of my lashes, and there is a lot of residue.
It kills me how absolutely awful this mascara is. I love the brush on it so much! It makes my lashes look great, no clumps, reaches all my lashes. It is a big bristly brush (not one of those plastic ones).
The reason I gave it such a low rating is because it smudges worse than any mascara I've ever tried. I put it on before going to the movies last night, came home three hours later, and it had smudged all over my eyes. (And I wasn't crying or anything). It has absolutely no lasting power, and I won't walk around with raccoon eyes. Such a disappointment.
My HG mascara! It's at a good price, and it does just what I want to my lashes. If I wipe the wand off before applying, it gives a very, very natural effect, which can be nice. If you leave all the product on, with one coat, lashes are defined and lengthened. (No clumping for me! I feel like each and every lash is coated separately. It's really great.) With two coats, things get a bit clumpier, but lashes are definitely longer looking! I wouldn't go over two coats, though. Definitely not pretty.
All in all, I can count on this mascara to give me exactly the look I want, no matter what that look is. Highly recommended.
Well, I pretty much love this mascara.
I use a lot of different mascaras throughout the week so I can't really comment on any lash growth; however, I can say that despite my extensive mascara collection, I always come back to this one because it gives me full and lovely lashes without clumping. My lashes look dramatic but remain fluffy and don't look overdone.
The only negative thing I can say is that it tends to smudge a little at the end of the day or if I've been working out but I can't really expect my makeup to look pristine after a full day's work or if I'm sweating a lot.
Love this product!
I got this mascara as a free sample and at the time I was pretty skeptical that the mascara would work. I mean, I've had some Almay products in the past that would have claimed just as much as this mascara did and fail miserably -- only, well, this mascara actually works. I would consider this one of the best mascaras I own. It does curl up the lashes, it does lengthen, and I suppose I'll never really know if my lashes are growing or not, but my eyes are never itchy during the day. There's also no breakage! I've never had it smudge, though I suppose switching to the waterproof during the summer would be a wise move. But the overall finish has a very nice naturally wide-eyed look, and the lashes themselves do not clump together nor seem to droop as the day goes on. It's incredibly easy to put on as well! The brush is very good size and, indeed, it does seem to do the job in one coat. A+
I had heard from emilynoel that she loves this mascara so I decided to give it a try after I tossed out my horrible Rimmel Scandaleyes that would clump like no tomorrow.
I must say I am extremely impressed with this!!! This reminds me of my Lancome mascara. It does not clump at all and gives great volume. I already have naturally curly lashes so I don't really look for a mascara to hold curl when I buy it. I really like that the package feels like I've closed it properly and it has a nice weight to it. It's a very plain package with green writing but packaging isn't something that I look for when I buy a product. This has not flaked on me at all. I got the black/brown color and I actually prefer it to the black one. I am very impressed with this and for $7.50 cdn you can't go wrong!
I love this mascara. It is one of my favourite mascaras, I find that it preforms similarly to Tarte's Lights, Camera, Lashes which is another of my absolute favourites. It's a drier formula, provides lots of length and volume with little to no clumping and it's such a beautiful inky black colour. My only qualm with it is that it can smudge a bit on me. However, for the price (it's one of the cheaper mascaras I've found here in Canada) I will continue to repurchase. I ignore the lash growing claims, I really haven't noticed a difference but I never expected anything either.
I really like this mascara. I find that the effect (on me) is similar to the MUFE Smokey Lash, in terms of the volume that it gives. I also really like how well is seperates the lashes. I REALLY like the packaging, though. It looks very simple, but I like that the top snaps closed when you put it back on. I feel like this will stop it from drying out too quickly. I just wish that it gave more length, but I really do like it!