LOVE this product! Blends amazingly, looks natural, leaves a dewy finish, long lasting, and smells great. Doesn't break me out. Love love love!

Shades Comparison Reference:
#13 Milky Beige - NC10
#21 Light Beige - NC20
#23 Natural Beige - NC20, NC25*, NC30
#27 Honey Beige - NC30, NC35

(All based on other people's reviews)
* most people using #23 state they have NC25 skin tone but there have been a few that caution #23 users to be below the color range of NC27-30. YMMV :/

Love it. Pretty good coverage, does not make me breakout, and fairly long lasting. Only problem is it might not be mositurizing enough for people with dry skin; I can only use it during warmer months since Canadian winter is quite cold and leave my skin dry.

This is a good product since its not too thick, doesn't have overpowering smell, and is cheap if you know where to buy.
It's sad that the other comment seem to have bought a fake Missha since the way they describe it fits the fake ones.
BEWARE OF FAKES. GO TO A TRUSTED SELLER.
signs that the product is fake: smell is overpowering, easily broken bottle, have slight defect or have poor quality packaging, more oily that when you put it in a tissue, the oil will easily spread. (don't put something like this on your face! be aware. :) )

My favourite BB cream. It has lot of skin benefits, the coverage is really good. High SPF, it doesn't break the skin out, and comes in lots of shades. I personally prefer very light skin on me, so the shade 013 is the best for my skin, but my friends prefer to look a bit tanned, so I recommended the darker shades for them and they all love it,

So a few months ago, I was able to get this bb cream for free for my first order. Although the color was lighter (no. 21), I still gave it a try. I'm more of no. 23 shade. Come on, it was free! I was pleasantly surprise that the color didn't make me look ghostly. It was able to blend well to my natural skin color and provided light/medium coverage. It was very light weight compare to Skin 79 pink. For someone with dry.oily skin, this cream was very moisturizing without the greasy/oily feel. It left my face feeling smooth to the touch. I would definitely buy this product again but maybe try a darker shade.

I've tried a couple Korean bb creams but was looking forward to this one because it's the most popular. I got it cheap for $12 on ebay, in the stores it can be up to $50. It blends very well, has a nice hygenic package, and gives more coverage than others(thicker). Buuut I found that if you have areas of dry skin or a breakout it will look flakey. I tend to find that bb creams with higher SPF do this. Determined to use it, I found that I could get a natural finish but I have to use a lot of moisturizer and then a setting spray. If you're looking for a transition to bb cream from foundation I'd recommend this since it gives more coverage and has a wider range of shades, but if you're used to bb creams is recommend something easier to work with but thinner consistency.
It's an ok bb cream, still has the benefits of Korean bb creams I love, and has high SPF, but I'd stick with a past favourite and try it again in the summer when my skin is less dry or with a Beautyblender because it's difficult to work with.

This bb cream is perfect for my dry and really fair skin! I've had tons of problems with make up foundations in the past, but trying this bb cream solved all my problems right away. I've tried several other bb creams too, but so far this is the best and even the right shade(the lightest one). The price is not too expensive too. Covers most of the redness, flaws and blemishes on my skin. Needs a powder on top of it to remove the shine like bb creams usually do, but that's not a big deal.

I've been using various BB creams since 2008 and this is one of the worst I've tried. Here's my summary

Pros:
- Good coverage, can be used as a concealer
- Only a small amount needed, very pigmented and lasts forever
- No shimmer for those who like a completely matte finish

And now onto the cons:
- EXTREMELY COMEDOGENIC: I've never gotten breakouts or clogged pores before with any other foundation. This was the first foundation to give me little bumps of plugged up pores. This product has a lot of silicones in it, so definitely stay away if you are sensitive to those. My skin cleared up within a week of discontinuing use of the product and with daily Clarisonic cleansing.
- Oil control is sub-par. At the end of the day, you can see the BB cream "bunching up" in certain areas of the face (nose bridge and forehead mainly).
- Highlights flakes and surface imperfections.
- Balmy texture makes it a bit difficult to blend.
- The cap doesn't fit after a while.

I've been using various BB creams since 2008 and can say that this is definitely one of the worst ones I've tried. My skin is usually pretty good, and this is one of the very few products which has managed to give me not only plugged pores but pimples. The Signature Real Complete and Wrinkle Control are much better BB creams from this brand.

Pros:
-Cheap-It is cheap for the amount that you get - It has lasted me almost 1.5 yrs and going as a concealer, but if used as a tinted moisturiser it might last 1 year at best.
The product is very thick and spreadable so a little bit goes a long way.
-very hydrating-It helps moisturise dry skin without emphasising those dry flakes
-Covers up redness and blemishes to the extent of a good foundation but not to the extent of a good concealer so it doesn't cover up big pimples or dark under eye circles
-Very good at evening out the skin tone but I don't like using it to the extent of a foundation because of the greyish colour that it gives off if you apply too much.
:. The coverage of this bb cream is the best I have seen so far, definitely better than Garnier's BB cream which doesn't cover anything for me.
-Incredibly natural looking after using powder to combat the shinyness of the cream.
-Packaging - It has a bottle pump which is more hygienic than a pot I'd say, which is a plus. However, the last bits of the product are hard to get out.
-has some sun protection (SPF42 PA+++) and the packaging states it has wrinkle healing, anti-wrinkle and skin ageing prevention properties which may benefit some.


Cons:
-It has this greyish tone to it - Sometimes this neutralises the redness and uneven skin tone parts of my face but it is a bit off-putting when I try to apply a lot of the product. A bit of powder to set it helps reduce this greyish tone but overall this con isn't too much of a worry if you use the cream on just the parts that need coverage.
-It smells a bit funny - It is sort of like an older lady or mature smell.
-Lasting effect - It survives 3/4 of a day which is not the longest coverage but the best I've seen so far!
-It is shiny -not a con with the help of some matte powder
-They don't have many shades. One reason why I chose this over the signature one is because it matched my skin tone better. It's prob best to try out all the BB creams they have to see which one matches you best.

Overall it is the best BB cream I've tried so far. I think it's worthy of buying if you want a natural coverage or if you just want to cover up bits of the face that aren't worthy of an expensive concealer.