This mascara says it lengthens, volumizes, curls and conditions. It does lengthen and volumize but it doesn't hold a curl. I have sad straight asian lashes so this doesn't cut it in the curling department. The best mascaras for holding that curl are the Japanese ones in my opinion. I normally curl my lashes, and then apply mascara. With my Japanese mascaras, it keeps the curl, and with this one, as soon as I apply it, the curl drops entirely. I can't comment on the conditioning aspect of it as I haven't been using it regularly or long enough to say. The simple bristle brush applies the mascara well and separates lashes nicely without clumping. I didn't have any issues with flaking or smudging with normal use (not humid, no crying, etc.). I can't give it a higher rating because it doesn't keep my curl, but if this is not an issue for you then it might work for you! Also, although it adds volume and length, it gives quite a natural look.
This is my favorite HE mascara formula. Usually I just use Maybelline Full n' Soft or Loreal Voluminous Million, which I pick up at CVS. I received this as a deluxe sample with a 500 pt perk and liked it so much that I purchased the full size after I had finished my sample. It gives my lashes a great feathery, voluminous, separated look which I absolutely adore. It doesn't flake and it holds curls really, really well. My only problem with the full size is the packaging, While the purple snakeskin definitely makes this mascara stand out, it's pretty bulky. ALSO I noticed that the gloppy formulation collects around the mouth of the mascara tube and gets squeezed out of the tube when the cap is screwed back on. Tarte REALLY needs to fix this as it wastes a lot of product. If it weren't for this issue, I would repurchase this mascara. Meanwhile, I'll just enjoy the free deluxe samples that come my way.
UPDATE: This is now my HG mascara. It seems like Tarte has updated the formulation or the tube. Now I don't lose as much product AND the mascara is ready to use right away (before I felt I had to wait a while for the wet formula to dry out a bit). I now like Tarte better than Maybelline Full n' Soft and L'oral Voluminous Million now and will continue purchasing. I've bought three full sized tubes already. This mascara is the real deal.
My HG mascara at the moment! I don't even have to curl my lashes anymore. It separates, lengthens, volumizes and curls and holds the curl. Easy to remove also.
Wow, I LOVE this mascara! It's rare for a mascara to blow me away. The only one that's ever done that has been Loreal Voluminous. I'm not a Tarte fan at all, but I got this as a sample for becoming a Sephora Rogue member. It's amazing! It's different from other mascaras in that it's a DARK, rich black. Yet it gives very soft, feathery, long, natural looking lashes. It doesn't clump, flake, or smudge. Totally worth it!
Makes a really nice natural/day look, easy to apply no clumps or transfer issues.
Lengthens but doesn't build any dramatic volume. Unfortunately it flakes and smudges by midday so you have raccoon eyes by lunch time.
NO CLUMPS! Finally the perfect mascara that makes lashes looks natural! If you want natural looking lashes that are long and dark with little volume, this is it. I have natural blonde lashes and this stuff makes my lashes appear very natural as if I had black lashes. Anyway I luhve it
Received this in Sephora's Lash Stash to Go sampler pack.
This mascara feels light, doesn't clump or cause spider lashes, even if you put on more than a few coats. It separates lashes nicely and evenly.
But there are more downsides, and I wouldn't recommend shelling out $20 for this product:
-It doesn't have any staying power -- I applied it at about 8:30 this morning and at lunch time, I already had smudge marks. I live in Southern California where the air is dry, and I've been indoors at work most of the day. I'd really hate to see what happens when wearing this mascara in humid weather.
-It doesn't hold a curl, at all. Nor does it thicken -- it only lengthens, slightly. My lashes began to fall and look limp after just a few hours.
I do not recommend this mascara for anyone that has straight lashes (I'm half Asian, so I have the issue where my lashes are long but not thick, and won't curl upward).
I received this mascara as a 100 point perk at Sephora. Needless to say it is not full sized. I do really like this mascara though. It separates and thickens my lashes. When I apply this mascara my lashes feel soft and feather. The color is a nice rich looking black color.
This is mascara I use when I am going out at night or for a special occasion. It didn't flake or smudge which is amazing. The price point is high for a mascara. It's 20 dollars and it seems to dry up quickly. I would definitely buy it on a sale though. I believe last year Ulta had a promotion where this mascara was 10 dollars. I would purchase a full size at this price.
I bought this based on the reviews on MUA. What a huge disappointment. Absolute crap. This mascara clumps, goes on in blobs, and crumbles/flakes off. I wore it on 3 different days and my eyes were a mess each time. Save your money and skip this!
I have SEARCHED for YEARS for my HG mascara. I have scoured online, drugstores, Sephora, everywhere and anywhere for it. And today - I FOUND IT. Thank you, Tarte. <3
-Seprates all the lashes
-Lengthens like crazy
-Nice thick volume
-Deepest black ever (blacker than Diorshow)
-Makes my lashes look like falsies (but NOT crispy.) They look false, soft, and fluttery.
-I CRIED with this mascara on. NO SMUDGES or streaks. Amazing.
-Perfect for sensitive eyes like mine. No itchy redness.
-In general, the perfect mascara.
-takes 1 minute to take off with makeup remover instead of my usual 30 seconds with other mascaras.
-The packaging looks like a tampon.