I love this make up remover. It is actually gentle, I accidently got some in my eye and it didn't hurt one bit. It removed every single product I had on my eyes (even the difficult to remove mascaras) and it wasn't oily at all.
This works as well as many of the more expensive eye makeup removers I have used. The effectiveness depends upon the type of mascara you use. This oil-free formula certainly would not make a dent in waterproof but it works pretty well on the Maybelline Full & Soft mascara I use. I use it on a cotton pad or puff. PS: I use a lot of layering of the mascara so it is a lot to remove.
EDIT: I have discovered this product gently removes loose mineral makeup by utilizing it with a large cotton pad. Since I use Rx acne products, I have had much trouble finding a cleanser that does not dry and irritate my skin. This works. I do rinse the product off with tepid water. Buying it at the frequent sale or 2-for-1 offers makes it affordable as a facial cleanser.
Fail. For me this was a total waste of money ($7). When I first tried it, all I was wearing was regular mascara and a MAC Pearlglide eyeliner. It failed miserably at removing everything, especially the eyeliner. I ended up having to go back over it with my old standby, my Neutrogena Oil Free Eye Makeup remover.
Yes, it is gentle and does not sting my eyes but it also does not remove my waterproof makeup. I usually wear waterproof mascara and this doesn't remove it well. I have to tug and rub my eye areas which isn't good. Not worth the money, rather buy Target's own brand or Clean&Clear makeup-remover.
I DO LIKE THIS PRODUCT AND HAVE BEEN USING IT FOR A WHILE.
TO BE HONEST IT TAKES OFF ALL OF MY EYE MAKEUP VERY EASILY SO IT DOES DO WHAT IT IS MADE FOR. THE FORMULA IS FOR SENSITIVE EYES AND IT LIVES UP TO THAT SINCE IT DOES NOT IRRITATE MY EYES OR SKIN.
IT IS NOT OILY AT ALL BUT REMOVES MAKEUP VERY EASILY!!
THE REASON WHY I USE IT IS BECAUSE IT IS MADE FOR PEOPLE WHO WEAR LENSES AND I HAVE LENSES ON MOST OF THE DAY WHICH IS A BONUS!!!
IT IS NOT MY FAVOURITE MAKEUP REMOVER BUT IT IS WORTH TRYING OUT!!
I PROBABLY WOULD BUY IT AGAIN!!!
I did not like this stuff at all. It did not take my mascara off. I had to end up using baby oil after. I paid 7 bucks for the big bottle. I wish I had left it in the store. This was a waste of money.
Although this eye make-up remover claims to remove waterproof make-up, I find that it does not do a very good job of removing waterproof liquid eyeliner. It takes forever to get it off, and leaves some residue. It's great for non-waterproof make-up though. Will not re-purchase.
Personally, I love this product. I have sensitive eyes, and this is great for them... never stings or burns. It's fast, and removes all of my makeup, I don't normally wear waterproof mascara, but I have tried it on that and it worked almost as well. I do wear waterproof eyeliner and it's a breeze to remove. I also LOVE that you don't have to since this off, and it doesn't leave my skin feeling greasy. I hate rinse off makeup removers, since I always have to wash my face after wards, I just use my face wash to get the makeup off. I have tried quite a few, from really cheap Avon, to Clinique... and I prefer this one. Have re-bought many times.
I'm rather disappointed in this product. It burns my eyes and it doesn't remove waterproof mascara very well. I only find it useful to remove eye shadows or other makeup that's easy to clean up.
I hated this remover! it really did not remove my make up easily and i ended up with redness around my eyes just cuz i had to scrub so much to get the make up off.
It also has a weird tingly sensation and not in a good way, it feels weird!
The packaging is rubbish too, when left slightly tilted, it leaks really badly.
Overall hated it!