This is a thin concealer packaged in a funky bottle with a sponge applicator where product oozes out as you twist it. It looks and sounds a bit gross, but it actually aids in the application process, as it deposits and distributes an even amount of concealer as you go along. I'm not sure about it being very sanitary, unless you wash the sponge applicator (which may result in ruining it?). The formula is thin, but doeas a great job of covering circles and imperfections. I think this is available only in two shades (at least where I live): light and nude. While I've enjoyed using nude while being tanner , it is now a bit dark for me. Light is too light for me though, but I've started using it -after seeing it in a youtube tutorial- as a subtle under eye brightener (you know: painting a lighter shade triangle under the eye area to achieve the Kim Kardashian look, but not as evident) and it absolutely does the trick!
It dries matte, so you're better off using an eyecream beforehand. But if you do so, it won't settle into your fine lines, nor budge all day long.
Def. a keeper! And at a great price, too. Will repurchase.
This review is for the shade "NEUTRALIZE". Having had dark under-eye circles most of my life, I am pretty obsessed with concealers and I've tried most of them from high end to low and from sticks to pans to tubes to powders and brush/twisty doodles (think Touche Eclat and its imitators). Lately, to complicate matters, I've been taking a turn around the dance floor with correctors, most notably Bobbi Brown...
But I'd read so many good reviews for Maybelline Age Rewind and I'd been wanting to try it for some time but the absence of testers put me off (it's one of the things I love about Sephora - right now, I'm sampling 3 different Bobbi Brown correctors to try to figure out my best shade). But I'd heard good things about the "Neutralize" shade of Age Rewind so decided to give it a try, figuring that since the instructions advise using concealer overtop, "Neutralize" should work. And I was right - work, it does! This yellow toned concealer really does a good job of neutralizing and also brightening the look of my under-eye area. It applies so nicely and, for the most part, the funny little "dabber" does a pretty good job of blending/stippling this into my skin. I can understand that a lot of people are concerned about hygiene issues and I'm also concerned that a number of people have had the whole thing stop working/dispensing product and these are both valid concerns; I am keeping my fingers crossed! But this is why I've given a low rating for packaging (I'd much prefer a squeeze tube and I would use my own brushes or sponges).
I do find that after using this, I don't actually need a separate concealer - just applying my foundation overtop gives enough coverage. And this concealer applies beautifully and doesn't settle into lines or make my eye area look dry. So it is a really nice product for a reasonable price.
***There seem to be 2 different concealers with the same name. The one I have looks like the one at the top of this page (clear package rather than white).
i like this undereye concealer. sometimes i even used it to cover blemishes. it pretty easy to put on and supposedly the sponge is anti bacterial. It never broke me out.
I really like this concealer. I use the shade fair, I'm roughly NC15-20, C1, etc. I use light to med coverage foundations to cover my red areas but I need just a little more coverage under my eyes. So after foundation I put this on and it's perfect, not too thick like BB and not too thin like other ds concealer. I almost returned this because I didn't use it right so I didn't like the results. The key to this is to dab on the product than use the tip to spread it around. I dabbed it on than used my finger to spread it and it had terrible coverage. But than I used the spongy tip it and covered nicely.
I loved the original award-winning Instant Age Rewind under eye concealer. For the life of me, I can't imagine why they felt the need to change it. Not only is this version too dry and settles in my creases, I find it difficult to get the amount I want on the applicator. Maybelline, can we Rewind about 5 years, and bring back the old product?
When I first got this concealer, I thought it was perfect. Covered up my dark circles well, nice texture, not too heavy, didn't crease too much, good staying power, the whole deal. I loved it. After about 3-4 months of using it, disaster struck. I was sitting in the car one morning and decided to pull down the mirror to check out my makeup. When I pulled the mirror down, this patchy oompa-loompa was looking back at me. My under eyes were caked with orange, and parts of my face that I had dabbed with the concealer to cover up scars and the like were all this really stark orange as well. I looked like I had tried to paint myself like a tiger but didn't quite know what a tiger looked like. I was horrified, and desperately tried to rub the concealer off, to no avail.
I don't know what happened. At first I thought that the concealer oxidized, but when I got home and tested it on my arm, it was really bright orange straight out of the tube. Maybe it oxidized in the tube, if that's a thing that can happen.
The more plausible explanation however, is that I bought the wrong shade. I just compared the bottles of this concealer and my usual foundation, and it is several shades too dark for me, even when comparing colour out of bottles (which are usually pretty deceptive). I'm always torn between buying medium shades or fair shades. I decided to get the medium shade for this concealer since I thought that from the bottle the only lighter shade that they had at the drugstore looked a little too light and more pinkish than I would have liked (there are no testers for this product at drugstores, unfortunately). Also, I guess it's worth mentioning that my bathroom lights are pretty yellow, so they must have played some part in making my concealer look better than it really was. I'm a huge idiot. I should have tested it out in natural light as soon as I had gotten it. I can't believe I walked around like this for 4 months.
Overall, it's a good concealer for a good price, but it's just not the shade for me, and thanks to my own idiocy I don't think I'll be trying the lighter shade. It'll probably look just as foul.
I have this in the concealer + treatment formula in "neutralizer." It is a yellow-toned, fair shade concealer that works pretty well to cover dark areas around the eyes and even helps a little bit to minimize puffiness.
You get a generous quantity in the glass tube this comes in, and you twist up the concealer into a domed sponge applicator that makes it easy to apply and blend in. However, sometimes the sponge puts it on a little more thinly than I'd like. This is good stuff but I still prefer the Dream-Lumi concealer from Maybelline for the same purpose. Comparatively, the lumi applies thicker and has the nice brightening highlight effect. Plus I think that the treatment ingredients (ingredients? This isn't a recipe!) of this have dried out my eye area a bit.
This is amazing Im on my third tube of this stuff and I've been hooked. I love the sponge tip applicator and it makes my dark circles vanish I never have to worry about it. It does crease a little so I put a primer underneath other than that it's perfect and lasts all day with a powder! I love this stuff!
When i first used this i didn't like it because it creases so badly and settles into fine lines. I have since made it work by finding techniques that work for me and now it is part of my daily makeup routine. It has quite high coverage and i am able to use it for multiple things besides just under eye circles even though that's what its for. I like the facts that it highlights your undereye area while covering up dark circles at the same time. I think this product is great once you learn how to use it on your skin.
*review for the concealer in light*
I have mixed feelings about this concealer.
I bought it way back in the summer, where my skin was more tanned. Now, the colour doesn't match me at all. It's not dark, but it's orange.
The colour range isn't amazing, so if you find your perfect match you must be lucky. :-)
The coverage however, is pretty amazing. It's deffintly full coverage, and covers everything from spots to dark circles.
However the thing one thing that I hate about this product, is how it creases and sets into dry patches and lines so badly. If your skin is dry, that might be a problem for you.
- Overall I see this concealer to be perfect if you have normal/oily skin without too many lines or wrinkles, and if you fit into the colourrange.
Since my skin is dry and pretty pale, it wasn't for me.