Wow! Finding little gems like this is why I love MUA.
I've sampled so many mascaras over the years from high end to most DS brands. I've found that high end brands usually are no better than most DS mascaras and often are a disappointment. However, I never ever thought one of the super-inexpensive brands could ever produce such a great mascara.
I saw Jordana mascara recommended to someone on one of the boards so I hopped over to P-ville to read the reviews. They were overwhelmingly good so I decided to purchase a tube.
For years my go to mascara has been Maybelline Full & Soft. I still love this and will continue to use it most of the time. Jordana is less expensive and gives dramatic fullness & length. It separates and defines, and it doesn't smudge or flake. I even took a nap with it on one day and when I woke up my eyes looked great. The mascara still didn't smudge!
It doesn't just wash off with regular face wash like Full & Soft - I need a separate eye-makeup remover for this, but it's not really a big deal. It does get a little clumpy after a few uses, but I just make sure to wipe any clumps off the brush before swiping it on my lashes.
Update: I've had to remove a lippie because this mascara dries out fast and becomes difficult to use. It isn't really very cost effective when you consider how quickly it dries out. It just doesn't stand up to Maybelline Full & Soft.
Wow, this is the best mascara I've used in a long, long time. My lashes look fuller and best of all, this mascara leaves almost no smudges underneath my eyes.
(Full disclosure: I go through a fairly involved process in an attempt to "set" the skin around my eyes because my undereye area is a smudge magnet. First, I apply primer below the eye and on the lid. I then apply undereye concealer. Then I powder both the lid and under the eye, either with face powder, eye shadow, or both. I curl my lashes with a curler heated with a hair dryer, then apply mascara. After it's dry, my eyelashes have straightened out and must be curled again. Whew!)
Even with the process above, almost every mascara I've used, both drugstore and HE, are smudged by lunch. I stopped wearing it except for special occasions where I could duck into the ladies room periodically to wipe them away. With Best Lash Extreme, I have fuller, longer lashes and almost no smudges after a long day. I will definitely re-purchase.
I quit wearing mascara for a really long time, because tubing mascaras are sooo expensive (even loreal double extend is $10,) and I'd given up on finding a normal one that wouldn't smudge. I mean seriously *given up*. I have "under active tear ducts" (doctor term, not mine,) wicked allergies, contacts, and oily lids. Nothing short of tattooing is really going to last all night on me. I've really missed the look of mascara though, so all this ranting and raving about something as cheap as jordana, I had to get it.
The first couple tubes I got? I thought they were good. Really dry, but they didn't smudge so long as I used a good primer (MAC paint in untitled is my HG, and milani's or Jessie's girl are great for DS.) however, the last tube I bought is AMAZING, and I think it's because jordana has recently revamped their line, so all the new stock is hitting the shelves. The first couple tubes I got definitely looked dusty. As a side note, jordana has also released two new formulations of their mascara as well...I got one of them, that was for extra length. The brush is flexible plastic, really nice, but the formula smudged. I'll be sticking with the original.
All in all, great product at a great price. If yours is dry, take it back and try again.
I've been using MUA to find good quality beauty products, but I never wrote a review. This mascara is worth my first, even though it took me long enough. Last year I heard about this mascara here at MUA (thank you reviewers, from the bottom of my heart!!) and when I went to the States I got like 8 mascaras to give away to friends (I live in Sweden) because it's dirt cheap, and I figured, this many raving reviews can't be wrong.
Oh, this mascara... I can't live without it. And I am that kind of girl who uses very little makeup, I own only a couple of HG products, not much else lying around. So no make up freak, I go for the "enhance your natural beauty"- look, except weekend partying with winged eyeliner and dramatic eyelashes.
No other mascara comes even CLOSE to this one. With two strokes you have separated, thick but non clumpy lashes (be sure to wiggle wiggle that brush while you apply it). You can stop at one layer if you wish, for that natural everyday look.
What I love, and that makes ALL the difference for me, is this... you know how by the end of the day your high end luxury mascara starts chipping or bleeding onto your lower eyelid? That does NOT happen with this one. Like at all. And you know how halfway into your day your high end mascara gets tired of holding your eyelashes curled and they start pointing forwards in stead of upwards? Does NOT happen with this one. My lashes stay stiff and curled (so much that I like to touch them every once in a while during the day, hihi) all day. At the end of the day I cup my hands holding lukewarm water over my eyes, wash with a little soap, and the mascara just glides right off.
I gave it to my sister, 2 friends, one of which got her mother hooked on it too. None of them can go back to any other mascara now.
So I guess I've reached my first and only "con": you get kind of spoiled with this mascara. I'm actually thinking of writing to Jordana begging them to NEVER discontinue it. They can easily raise the price for it (it deserves to be as expensive as high end mascaras, how can it be so cheap?!), but they can not discontinue it!! Either way I might write to them just to thank them for the world's best mascara.
(A bit later): Ok, I just saw a reviewer saying that this mascara is not volumizing enough and doesn't hold a curl well enough... I have never had more volume before with any other mascara, and with less layers than I need with other mascaras. And about the curl hold - I don't even use a curler because I don't need it with this mascara. I guess we're all different and each has to find out what fits them personally, but I would say the price is so affordable that it surely is worth a try ladies!
I'm going to jump on the bandwagon with this one. It's amazing! It does something for my lashes that no other mascara could do. The price is something you can't beat. I'm going to be repurchasing a second tube very soon, this is becoming my hg mascara. Try it!!
What a wonderful surprise! After reading the great reviews for this mascara, I decided to give it a try. It was soooooooo cheap compared to the mascara I've been using, which was 23 dollars! You should keep in mind that I've only used this twice, so this review goes for a brand new tube. If there are any changes, I'll update right away. Anyway, this mascara was just lovely. It goes on so smoothly, really brushing and separating my lashes. The brush looks quite ordinary, and I wasn't expecting the application to be so smooth. It made my lashes look awesome, thick and volumized, and I was able to get the little lashes in the corners. I can't even imagine how perfect it would look on someone with longer lashes than mine, because it's not QUITE as lengthening as my previous mascara, but I don't mind at all. It stayed put all day long, no smudging. The only setback is that it was a little difficult to remove, so I'd perhaps give it 4.5 lippies if I could. But it's almost perfect, this is my highest review. I hope it continues to perform this excellently, and I'll let you guys know if it doesn't! But as of right now, I will definitely repurchase!
EDIT: Very sad, after only a few days, this mascara just didn't go on the same way. Made my lashes clump up majorly and a few times I had to remove my makeup completely and reapply, which I'm sure everyone knows is very frustrating. I'm scared it's only my fault, so I'm only taking off one lippie. sorry guys:(
This is a decent mascara for its price and I would repurchase for sure just for the price and it is nice to keep in the purse for on the go. Made in Italy
- no bleeding to under the eyes
- last all day
- lengthening despite that it is advertise as a volumizing mascara
- brush does a good job at separating lashes
- no clumping
- coats each lash nicely
- not as volumizing
- doesn't hold a curl
After painstakingly hunting for the perfect mascara, I have come to this conclusion: There is no perfect mascara--one that lengthens, adds volume and curls without a hint of clumping, flaking or smudging. This mascara at $2-$4 (depending on the sale) comes closer to perfection than all the high, low and mid-priced brands I tried. I am careful to twirl the brush as it exits the tube, being sure excess is off, and then a coat or two and I have long, luscious, curled up lashes that stay all day into evening.
Mascara is one of the last products I put on when getting ready. Because of all the positive reviews, I wasn't too concerned this would be a dissapointment. I was wrong. I have never had a mascara clump as much as this one. I have full lashes, but was left with what appeared to be 5 thick spidery clumps. It was too late to wash it off, so I went through the day looking like a crazy person. I tried fixing it with a different clean mascara wand, but the tips just balled up. This mascara weighed down my eyelids and looked extremely unnatural. Washing it off is a joke too. I use olive oil to remove my eye makeup. I had to repeat my normal process 3 times to get it off. The only positive thing? Cheap I guess. But you can find mascara on sale somewhere with way better results.