Wow! This is a great mascara! I have to admit I'm not a big fan of dugstore brands and have always figured you get what you pay for but that's not always true. This is THE best mascara I have used I think, really thickens & lengthens my lashes and never clumps or smudges. Since it's waterproof, it's takes some work to get off but so what. This is a fave of mine that I'll always have in my arsenal of make-up.
The mascara itself is actually very good, but it does smudge after a while (I noticed it smudges more on Asian eyes... darn it!). The smudging is about the same amount at L'oreal's Lash Out Waterproof. But I like Full and Soft better, since it looks more natural and less done up, which is perfect for school. It was very cheap, $7 CDN, but the tube itself looks kind of cheap. It's my new reliable mascara, though I wouldn't call it my HG.
I HAD RACCOON EYES! THE PORTION THAT WAS ON THE LASHES LOOKED NICE THOUGH. :)
Beautiful on - but hard to take off. Woke up with raccoon eyes.
This is ONE of my Holy Grail mascaras, I have soooo many, but this one stands out. It makes your lashes full, but not too "done" gives a nice, pretty natural look and stays put all day, even keeps the curl which is a Godsend for fine haired girls like me. I think this is even better than the regular version; really good stuff. Puts many high priced mascaras to shame.
I don't use the term "Holy Grail" loosely, but I can unequivocally say that this is my Holy Grail mascara. Maybelline Full 'n Soft Waterproof is the perfect mascara when I want to look polished and "done", but not made up. My lashes look full, healthy, and defined, but not dramatic (I use L'Oreal Voluminous for that). It never smudges or clumps (unless the tube is getting old, that's my signal). Absolutely love this stuff, but less enchanted with the non-waterproof version, as that seemed to clump on me. Will continue to buy over and over and over again!
Regular, non-waterproof Full&Soft is as close to an HG as I've found. The *waterproof* formula leaves me with raccoon eyes within a few hours! It sometimes flakes and gets in my fine eye lines and makes me look very tired.
Ugh!!!! Sorry but to me Maybelline is the epitamy of cheap garbage. This stuff made my eyes water, swell and turn super red and painful. I have super sensitive skin and eyes and anything Maybelline (except their lipstick and nailpolish) has given me mega problems. I'll fork out the big money for good quality makeup that doesnt hurt me.
I'm changing my whole review on this because I have a very different opinion now. This is such an average mascara I want to shoot myself for not trying new things sooner. I thought I had a beautiful fan of lashes, but once I realized how my lashes look with Voluminous....now I'm rambling. Okay, basically, there are much better mascaras out there.
Separates my lashes and they look very natural too! My eyes are sometimes tired and "watery" so this waterproof mascara is the key! However, I still get some smudge marks by midday. But still a great mascara compared to my other purchases. $5.99 CND.