Affordable, light, almost matte and extraordinary coverage and duration. Wear a good moisturizer before applying so that application is easier.

EDIT: Down to 3 lippies because it dries me out.

Works great, gives just the right amount of coverage I need and doesn't dry out my skin or make me look flaky like powdered foundation does. It's inexpensive, easily accessible and is overall a great product.

LOVE THIS!!!! As a recessionista, I'm always on the lookout for affordable things that do the job. I tried using a foundation brush with this, but it left streaks. However, goes on perfectly with my fingers! It ends up looking quite matte and smooth. Great for the days I just need to rush out the house :] I do wish it was available in higher spf, but I can always layer some under it. THANKS MUAers!!!

This is my absolute favorite TM/foundation. I have pretty dry skin and I wear this on top of my daily moisturizer. I have tried so many different brands from high end to drugstore and I think this is as good as any high end out there. It has more coverage the a TM but spreads easily and lasts so long on my face. I also mix this with the Sun kissed in the summer. HG

I've tried a few TMs and like this one the best. In a nutshell it does what I need it to: evens out my skin, has SPF, add a little moisture, is easy to apply and blend, and lasts long enough for my needs. This shade might be a teensy bit dark for my NC20-25 skin tone, but it's not unwearable like the Nude shade, which was light and pinkish compared to this. Price is right and it doesn't cause breakouts, so I have no major complaints and have repurchased a few times now. While it's not my favorite foundation, it's one I always have on hand.

i just received that product today.. i tried it on. it did not feel too cakey. its quite thick for a tinted moisturizer. not very moisturizing but light to medium coverage. but you have to set it with loose powder, because it stained on my clothes bad. but with powder it was ok. i recommend to put it on a clean face in the morning with no moisturizer on. with moisturizer on and then the WNW tinted moisturizer, it just feels a bit heavy for me. just my opinion though. the packaging is soo small and cute.. it fits in my purse and make up bag soo easily..its soo cute.. ovearll i like it. its cheap so the quality is not as good as estee lauder or laura mercier but its alright.it can hold its own.

Not only was it $3.99, there was a $1 coupon. Shopping Karma was on my side! Good shade, fairly good moisturizing. What's not to like!

This gave me the light-but-not-transparent coverage I was looking for. And it's so affordable! But after a month of using this stuff I started breaking out all over my cheeks. It's been weeks since I've stopped using it and I haven't had a zit since. Oh well...you've been warned!

I should have known that this would be too dark. I have Dita Von Teese skin, and this gave my face a tan. I was really hoping that it would somehow blend into my skin and look natural, but it didn't. I can't really blame the TM for being too dark, but "Natural" is currently the lightest shade, and it's just not light enough for me. I really wish Wet 'n' Wild would offer a larger color selection. In terms of coverage, this was decent. Lasting power, I have no idea as I washed it off immediately.

Ahhhh, perfection in a bottle!!!!! I use this on days when I don't feel like getting all fancy with the Almay TLC, and I have to say it's wonderful! Blends in beautifully, like it's not even there, and hydrates me all day long!!! It's tinted enough that it smooths away all my redness, yet sheer enough that you can still see my freckles. I adore this!