Oh my goodness, I'd forgotten just how much I love this mascara. I have a limited budget so when I run out of things, i can't always rebuy right away. Mascara isn't the most fu product ever so I'd been putting off buying it in favor of more colorful makeup splurges. I have been using really mediocre mascara to tide me over, but I'm so happy to have this stuff again! It really is a great mascara. Maybe not so much for volume, but definitely for length. Its a very natural looking mascara, so if you like the crazy drag lash look, its not for you.

Maybe I got a bad tube, but I found this formula to be dryer than the regular Full 'N Soft and like others, I found it smudged. I prefer the non water proof version.

This is another product that makes me wish they had the "maybe" option for repurchasing. This is not the mascara for those looking for thick, dramatic lashes. It's probably the most natural looking mascara I've ever tried. My lashes look soft and a little flirty (in the light kind of way), but I do wish it thickened just a little more. It doesn't clump and stays on well. I got water proof because you cannot wear regular mascara in Minnesota winters and I don't feel that affected the formula at all. Sometimes I put L'oreal voluminous on top and I just sigh because my lashes get the thickness I was looking for. So overall, it's good for people who are starting out with mascara and hate any clumpiness. For those of us used to wearing mascara and really want to see a big difference, I don't think it will be enough.

I purchased this in Very Black. I wanted to love this but it didn't work for me. I liked the color and the way it made my lashes look natural. However, within a few hours, it started flaking badly. By the end of the day, it had smudged and I had raccoon eyes.

i like how it looks, but flakes so much and smudges, more so than non-waterproof mascaras. not to mention impossible to get off. for someone with even slightly oily skin, or if you're pretty active, this will smudge and flake everywhere

This is probably my HG mascara! I have been looking so long for a drugstore mascara that doesn't make my lashes droop the moment I put it on and this is it!

The formula of this mascara is super dry, so it holds a curl for my Asian, stick-straight lashes perfectly. It doesn't give any amazing volume or length, but it still does lengthen and volumize my lashes a bit and gives them a natural look. It doesn't clump my lashes at all and it doesn't irritate my eyes.
It does, however, smudge a bit by the end of the day. Also, the mascara does tend to get on my lids when I apply it, but only because I have puffy hooded lids.
I am so happy to have found a mascara that gives the exact look I want and for such an affordable price. I hope they never discontinue this! :]

I loved this mascara, then again I hated it. I purchased it after seeing all these good reviews on it. Yeah, it's decent... I just take one lippie off for the waterproof mascara. It's a pain in the butt to remove on an every day basis. I think it also flakes on me a bit. On the positive side, I do love how no matter how many coats you apply it still retains a natural look without clumps.

I bought this because most of the other reviews were so good and it was one of the MUA top picks :) I wear mascara everyday but otherwise want to look like I am not wearing any makeup, so hearing about how this mascara made your lashes look really pretty and natural made me really want to buy it.

Pros:
- Lashes stay super soft and touchable
- Holds curl (waterproof)
- DOESN'T FLAKE (which I love b/c the Lashblast I used to use always flaked by the middle of the day)
- Nice volume and length, makes my suuuperrrr short lashes (worse b/c hidden by monolid) actually noticeable
- very buildable, can touch up throughout day
- nice neat simple packaging, very professional looking.

Cons:
- smudges a tad under eyes (not too noticeable tho)
- when applies wand sometimes gets mascara onto my monolid (probably not a problem for creased eyes)
- a bit difficult to get off w/ my usual method (vaseline) but nothing to make my lashes fall out. I usually rub vaseline all over lashes, wipe off, then use a bit of regular makeup remover to get rid of any smudging (I find that the oil around my eyes can create a sort of stain).

Overall, probably my HG (atm) everyday mascara! Would repurchase/recommend.

This mascara is ridiculously awesome. I like purchasing waterproof mascaras because I sweat a lot and they hold my eyelash curl better. This mascara did not disappoint. It gives length and holds my curl. Doesn't make my lashes clump or look spidery.makes your lashed look natural, fluttery and soft. It is buildable but doesn't give much volume. I use my Maybelline falsies mascara over this. Def would repurchase!

EDIT: this mascara easily comes off with makeup remover!!! Usually with my waterproof lash blast mascara, it's such a pain in the butt to take off, but this comes off super easy :) I use pond's cold cream with cucumber extract to remove my makeup :)

I really like this mascara!

I'm not one of those people who goes for falsies-type effects; I like a more natural look, just curled lashes with some definition, and this delivers that nicely for a good price.

I find it's not clumpy on me at all, especially if I wiggle the brush as I apply. The brush is also easy to use vertically to catch the smaller lashes at the ends. It holds my curl really admirably with two coats of mascara, gives me no fall out, and lasts all day.