I love this lipstick! I had my eye on it for months before I bought it and I am SO glad that I did. It is a true (retro) red and I get compliments on it everywhere I go. It is long lasting and can last close to a whole day on me. Not to mention it smells SO good! The only cons to this product is that because it is matte it can be drying on the lips and tougher to apply if you are not experienced with lip sticks. Other then that it is my favourite red lipstick! Yet another MAC lipstick I have fallen in love with. (If this colour doesn't suit you don't get discouraged! MAC has a shade of red for everybody!)

Ruby Woo is a must have staple in my makeup bag! It's the perfect red matte lipstick for my NW-40 skin tone and has fantastic lasting power. I line my lips, apply Ruby Woo over top and I'm good to go for at least a few hours (unless the weather is really warm in which case I have to re-apply more so). I'd previously tried MAC's Russian Red shade before and while I really liked the color when paired with certain makeup looks it felt too 'orange-y' for me, one time wearing Ruby Woo and I'm a believer!

Ruby Woo!! It's a pretty good red lip. It's more on the darker side of red which is cute. I actually picked it up last Halloween for my Clown costume is was perfect for my yellow blue and red outfit. I made a heart lip out of my color and it lasted for a few hours as bright and bold but by the end of the night it was fading and slightly looked like lip liner. Still a good color to mix with other lipsticks! I'd recommend!

The best red lipstick ever! i feel like million dollar when i wear it.

LOVE LOVE LOVE RUBY WOO! If you love lipstick, then you must own this. Ruby Woo is classic and original. It looks similar to what Rihanna wears (could even be). Few weeks ago I thought I had lost it. So, instead of buying a new one, I thought about searching for something similar to it, and even better. I even did research online to see what red lipstick others preferred. Everyone said Ruby Woo. I bought five other lipsticks, and none of them "pop" like Ruby Woo. Especially the matte finish (*make sure your lips are exfoliated/moisturized), it was hard to find a blue-toned red lipstick with the perfect matte finish like Ruby Woo. I was so sad that I was going to just buy a new one... until it unexpectedly showed up in my room -__- LOL! Ruby Woo is classic, and I recommend those who haven't tried it to try it, buy it.

For its color alone, this lipstick is a must have! It is the perfect red for anyone. The only downer for me is that the lipstick doesn't stick to the inner ring of my lips which is visible when I talk.. :(

Amazing color. It sucks that this lipstick is very drying. I had to exfoliate my lips right after wearing this because my lips were chapped badly. Thus, I can only wear this lipstick once in a while. Otherwise, my lips are going to suffer horribly.

I LOVE THIS LIPSTICK!!! It is matte so it can be drying, but that also means it has a lot of staying power. It's a tad expensive but well worth the money, you wont find any true reds that look this good on EVERY skin color at the drugstore. This lipstick looks retro, but also very sophisticated. I thought I would look trashy with this bright red color on my NC42 skin color, but I look very elegant. Especially with the matte finish on my oily skin. I LOVE IT! WILL REPURCHASE!!

I will make my two cents short and sweet:

Absolutely gorgeous true bright red. Makes teeth look white and brightens complexion. Perfect for that pin-up, sex kitten look. I cannot imagine how this would look bad on anyone. Flawless, gorgeous, perfection.

Drier than the Sahara. The driest lipstick known to man. Did I mention it is dry? None of the mattes are even half as bad as Ruby Woo but I can deal because the colour is heavenly.

Beautiful deep bold red, matte (kind of drying so exfoliate and moisturise lips before wearing and after removal of lippy). This really livens up your face. It can give you the pin up look as well. Suits my complexion quite well, NC40-42.