I really love this, but I have the wrong colour I'm sure. My hair is an ashy brown, my brows are the same but slightly blonder - the dark brown 001 rimmel pencil doesn't quite look like a match for me, it's a bit too reddish chocolatey brown. Other than silly me getting the wrong shade this is very lovable! gives quite a nice finish if you're very delicately handed, lasts forever (I've had it for 4 years, maybe longer..I rediscovered it in my car glovebox about a year ago and fell in love again, there's still more than 3/4 left) and it stays put for a full day. BUT like some others have said this is only good if you have brows already because it tends to smudge when on skin. The spooly thing is cool! Very handy if you're cheap like me and wouldn't actually pay for a brow brush :-P

I bought this on sale for around $4 I believe. This was such a great buy! I had never filled in my brows before so the convienent brush helped drastically! I will never throw that thing away, EVER! HOLY GRAIL ITEM!

I use this if I cannot get hold of a Collection 2000 product I use. I have blonde eyebrows and need to pencil them in. This is slightly too dark than I want, but it is a light brown! It does have a gingery tint to it so does not look out of place with my red hair. It is a great price and the brush end comes in useful to blend. Not perfect for me, but a great product.

This has been my HG for years. It lasts very well (though I do set mine with powder.) I love the little brush that comes on the cap as well. I think Rimmel could expand the shade range, but all in all this is a wonderful drugstore product. I can't see paying more for a higher-end brow pencil that does basically the same thing.

Amazing! This makes my eyebrows look so nice and well groomed. The brush at the end is a really nice touch too. The application is smooth and pigmented. It also lasted for quite a bit of time. I will definitely repurchase!

Works if you already have eyebrows. I have very fine hair and thin eyebrows. I need to draw in half my brows because they are so blonde. This product smears so much. Will not buy again.

I love this eyebrow pencil. I use it in black brown. It stays put and looks natural. Would definitely repurchase.

I got this in Hazel and it is completely unworkable for me, it's very red toned. I need an ash toned brown but from what I can gather, only the Black Brown option qualifies as cool toned. I liked the pencil otherwise, it was nothing earth-shattering, and certainly I think it is overhyped, I had heard how amazing these were... but it's nice enough and I do like the spoolie at the end. I am swapping mine away though, as now using EL Brow pencil or the Clarins one, both are great and a lot better than this, they go one drier and less waxy but mainly it is all down to colour.

I have this in Hazel and it matches my Feria R66-dyed hair. Easy to use/apply, soft and has wax that tames my wild brows. Price is not bad either, but I always wait when it's on sale anyway. Will definitely repurchase. The brush could improve though, not the best but works if you have no spoolies handy.

I used to hate this because I used the wrong shade.. Lol. I bought it in shades Hazel and Dark brown when my hair was a medium ash brown and it just always looked really... off. :/ But now, my hair is a dark brown and I'm using this pencil in Black brown. And it is PERFECT! I have veryyyy light eyebrow hair so I have learned that I can't use anything but a pencil since powder has nothing to grab onto. Yes, it does fade a little throughout a long day, but if you use foundation or primer underneath, you should be fine.


If you find the right shade, I guarantee you will LOVE it! :) Plus the price is so affordable for such a great product. HG!