I've been using this product since I was 13 (dark under eye circles have always been an insecurity of mine). Overall, it gets the job done. Be careful not to lay it on thick though because as the day goes on, it tends to settle into fine lines and could look a bit cakey. It's definitely not the best concealer to use as it's texture requires you to tug at the delicate eye area in order to blend, but then again - it's texture is also why it covers so well. I've experimented with some liquid/cream concealers...no luck. I'll take my chances and stick with this ol' reliable product for now.

price : $1.99 at rite aid and other drugstores.

pros : I LOVE IT. i'm very into natural looking makeup, and looking at least somewhat realistic. and this conceal does what i want it to do. it doesn't cover EVERYTHING, because no one's perfect, and it portrays that :].

cons : all the colors i saw were for people with pink undertones. too little, it does absolutely nothing. too much, it looks smeared on. and there's a thin line between the two :[.

over all : i think i can get used to the too little / too much issue. wet n wild has never failed me before. i'll definitely buy this again and again ;].

Edit: works great a an eyeshadow primer. My eyeshadow lasts 5 to 6 hours before seeing the slightest creasing.

As far as the cheapie drugstore concealers go, this is definitely the best! One trick I use is to warm it up by breathing on it (you know, how you would do to warm up your hands) which helps it to blend well. Then, I finish it using a concealer brush dipped in mineral foundation powder. It is also great as an eyeshadow base, or just alone on your eyelids to give your eyes a "fresh and awake" look

I don't use concealer much, but when I do, this seems to do the trick just fine. Unless I had something major to cover up, I'd save my money and just use this one for a buck.

I bought this spur of the moment instead of my usual Maybelline concealer, and that was a mistake. The shade was way too pink, didn't cover or blend well & felt awful on my skin. It's going right in the trash. Would not buy again.

I have found a splendid use for this: making creepy babydoll lips. I rub this on my lips and blend to make my natural lipline dissappear. This way I can redraw my lips to be tiny and pursed (think Emilie Autumn). I use this particular concealer because you can pile it on as thick as you want to make it cover the tough spots. I go at it too rough, though. The stick keeps wanting to break off from the packaging. xD; But it's mostly my fault.

i had this one, the nyc one and also the maybelline one. this was definitely my least favorite. it had the worst texture and was very pink. get the maybelline!! or at least the nyc

I just purchased this for $2 at a local CVS in the Light shade. It goes on smooth, although you do have to blend in order for it to not look caked on. Great for spot treatments & undereye circles. It works great as an eyeshadow base [main reason why I purchased it!]. You definitely can't beat the price--especially for the quality of this product.

I got this one sale for only 89 cents! It covers, blends and lasts pretty well. This is an every day essential for me.

I love this concealer. I love good quality products. Usually good quality products are expensive. In this case, it's a whole different story.This is my FAVORITE concealer. I've always had trouble with acne, and this covers flawlessly. Since it is extremely cheap in price though, it does begin to wear off after about 6 hours. For the price though, it is nothing less than heavenly. Seriously, this concealer is amazing. It only comes in three shades, but those shades seem to fit everyone I've introduced the product to.This concealer is 2 dollars in the US. If you're at a drugstore and need a fix, buy this. You might end up going back and being a lifer, like me. continued >>