Y'know, this is one I didn't like a whole lot at first- though I have to admit it was mostly the packaging that pissed me off. The hideous orange pump just annoyed me on sight, and the overzealous pump mechanism just LAUNCHED product. On occasion it squirted- even with a light, careful touch!- several feet to ruin dry-clean-only clothing. Also leaky. But anyway, I realized that I'd definitely let my quibbles with the packaging get in the way of my enjoyment of this truly terrific product. You see, it actually makes my black hair shine like nothing else can- it almost looks like patent leather when I use this. I get tons of compliments specifically on the shininess of my hair when I use it. The smell wears off fast, which is a huge plus in my book (I'm addicted to Black Phoenix Alchemy Lab's oils and I hate for any scent to interfere with the chosen oil of the day). Basically this is a fantastic shining product, with crap packaging. I'm going to dump out my newest bottle into another spray bottle, and see if that helps. Anything but the orange bottle of doom! I should also add that while this is the best shine serum out there that I've found (and I've tried a LOT!) it is not the best de-frizzer for me. My hair is very wavy/curly and color treated (and treated, and treated, and treated again) so it requires a fairly heavy product to defrizz. Honestly, this does an OK job but not wonderful. To defrizz I tend to use TiGi After Party, which is my miracle de-frizzer but doesn't shine at all, either before this product or actually mixed in my palm. Together they make my hair actually happy and healthy looking.

EDIT: Wow, I realized actually using this as directed is awesome. I've always previously put it on dry hair. Last night I used two pumps on towel-dried hair, and this morning it looks AMAZING. Perfect, tidy curls, healthy looking, no frizz at all. Not as shiny as it is on dry, but I can always use more on dry hair to get shine. But wow, perfect hair. I'll take it! continued >>

I bought this seeing the rave reviews on MUA--I am SO glad I did! I have been using this now for about 2 months and have learned how to maximize my results with this product. I work 2 pumps of the serum into my wet hair before towel drying. Then blow dry and flat iron. (The serum is NOT necessary or even optimal if you plan to air dry your hair--didn't do much for me other than flatten the volume.) After a few days of using the product, and especially after a week, I noticed my hair was really dull and flat from the buildup. It seems like the oil in the serum doesn't break down with normal shampoo/water and stays in your hair until you chemically remove it! To do that, I used a clarifying shampoo from Suave (another MUA recommendation!) which cleared the buildup off my hair. So, I would definitely recommend the L'Oreal vive serum but it MUST be used in tandem with a strong clarifying shampoo every few applications. (Otherwise you will have mousy, drab hair like you have never seen!) Oh also--took off one lippie for packaging since the bottle leaked in my makeup bag on an overnight trip... yuck! But the smoothness of my hair makes it totally worth it!

This is great! Better then my Aveda. The first time I used it was on dry hair. It made my straw like hair very soft. That night when I washed my hair I had less breakage when combing out my hair, I had very few tangles and my the tangles I did have came out so easily. Usualy its a war with my tangles and I end up with tons of breakage.

Based on reviews in MUA, I purchased this product and was so surprized that it really, really works! Made my frizzy hair very smooth and I did not have to use hairspray. Wish the bottle was bigger; it takes about three pumps to cover my hair. Great stuff!
I am so glad I found the MUA site. Now I can buy products more intelligently.

Amazing! This stuff is better than Biosilk, which I didn't think could be possible. My hair has shine without greasiness and softness without being weighed down. Love the scent, texture, and consistency. I also like the cream version of this product.

Not great, but pretty decent for a drugstore serum. A bit pricey at $8cdn but I've had the same bottle for 6 months now & I still have over 2/3 left.

Has a medium-weight .. not as heavy as Biosilk or Paul Mitchell Super Skinny, but not as thin as Graham Webb Reparative Shine or Aveda Brilliant Emolliant Finishing Gloss. For my fine hair, I find this to be too heavy to use for flat-ironing, but it's an allright air-dry serum. It definitely adds loads of softness & shine, but it doesn't do much to kill frizz, smooth poofy ends, or to block out humidity. Does nothing to kill frizz/smooth when applied to dry hair. I don't blowdry so I can't comment on how well it works for that.

I have two gripes about this product. One, the pump dispenser .. even when I apply a feather-light touch, a huge amount of product gushes out. Second, the sunflower scent is awful .. it smells cheap & artificial & it gives me a pounding headache. continued >>

LOVE this serum..definately one of the best out there..works great on my hair. I switch back and forth between this and my other favorite, Paul Mitchell Super Skinny serum, can't make up my mind. Will definately repurchase when I run out..although the bottle I have now should last me quite a while, I use it quite sparingly. I used too much on my hair the first time I tried it and hated it. Tried it again a few weeks later using less and the results were much better. LOVE it. Great price too for such AMAZING product. Would highly recommend.

Works great...ONLY if you are STRAIGHTENING your hair!!(or, if your hair is naturally straight.) If you put this in curly/coarse hair to air dry, it will replace your curls with wavy-frizz. If you plan on busting out some heat to use this miracle-product, it'll deliver.

I second what everyone has already said about this product: It's a steal for the money, and it's one of those products that's a good standby -- you can always rely on it to smooth your hair, calm the frizzies, and stand up even in the worst weather!

I love this stuff! It works best on wet hair (that's what it says to do on the bottle too) and it smells SOOOOO good! I have gotten compliments on how good my hair smells, it's a nice clean sort of floral scent. This is a very liquidy light serum so I haven't had any trouble with it making my hair greasy. It just makes my hair very shiny and non-frizzy. For the price you can't go wrong, I got it for around $5. The pump is very nice and easy to use. Give it a try, I have tried other more expensive anti-frizzers and this is the only that has worked for me! Love it!